Energy Drinks & Shots

Quad Energy

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For the first time in its history, The Double Cola Co. launched a line of beverages outside of the carbonated soft drink category.


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Body Glove Surge All Natural Energy Shot

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In July, PacificHealth Laboratories Inc. will launch Body Glove Surge All Natural Energy Shots in conjunction with sports nutrition company Body Glove International.


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Xyience Xenergy has the power to win

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Xyience Xenergy, the official energy drink of the Ultimate Fighting Championship (UFC), launched its nationwide promotion “Do You Have the Power to Win?” this month.


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Kick Energy releases limited-edition ‘Tomb Raider’ can

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In conjunction with the release of Square Enix’s action-adventure videogame “Tomb Raider,” Kick Energy, produced by Global Brands Ltd. in the U.K. and imported in the United States by Dolce Beverage Group LLC, released a limited-edition “Tomb Raider” can.


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Xyience shows the ‘Xen’ of MMA

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Xyience Xenergy, the official energy drink of the Ultimate Fighting Championship (UFC), inked a one-year endorsement contract with former UFC light heavyweight champion and UFC Hall of Fame member Chuck Liddell.


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Steaz highlights its values

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Steaz, a subsidiary of The Healthy Beverage Co., revealed rebranded packaging for its entire line.


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Popeye Energy adds a classic touch

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Popeye Energy commissioned McLean Design to design the packaging for its supplement blend, which contains 70 percent fruit juice, vitamins and a proprietary energy blend that includes natural caffeine, according to the design firm.  


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Bully Bling signs ‘crushing’ deal

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 In conjunction with signing an agreement with Baltimore Ravens cornerback Bernard “Crush Boy” Pollard Jr., Bully Bling Energy LLC released special-edition cans of its same-named energy drink highlighting the professional football player.  


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Mad-Croc Green Apple Juiced Energy

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Mad Croc Brands Inc. added a new Green Apple flavor to its Mad-Croc line of energy drinks.


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‘Shark Tank’ support for RuckPack

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 Approaching investors for $75,000 is no easy task — especially when you’re on ABC-TV’s “Shark Tank.” 


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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