Energy Drinks & Shots

Popeye Energy adds a classic touch

February 15, 2013

Popeye Energy commissioned McLean Design to design the packaging for its supplement blend, which contains 70 percent fruit juice, vitamins and a proprietary energy blend that includes natural caffeine, according to the design firm.  


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Bully Bling signs ‘crushing’ deal

February 15, 2013

 In conjunction with signing an agreement with Baltimore Ravens cornerback Bernard “Crush Boy” Pollard Jr., Bully Bling Energy LLC released special-edition cans of its same-named energy drink highlighting the professional football player.  


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Mad-Croc Green Apple Juiced Energy

January 16, 2013

Mad Croc Brands Inc. added a new Green Apple flavor to its Mad-Croc line of energy drinks.


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‘Shark Tank’ support for RuckPack

January 15, 2013

 Approaching investors for $75,000 is no easy task — especially when you’re on ABC-TV’s “Shark Tank.” 


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Feel Natural Energy’s Sleek cans

January 15, 2013

 Nurish Brands Inc. launched its new Feel Natural Energy sparkling energy drink in 10.5-ounce Rexam Sleek cans.  


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Kick Energy Drink

December 26, 2012

Imported into the United States by Dolce Beverage Group LLC, Kick Energy Drink is sweetened with a blend of sucrose, glucose and fructose, resulting in a less sweet aftertaste compared with leading energy drinks, the company says.


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Pyure O.E.O. energy shots

December 18, 2012

Pyure Brands will launch a zero-calorie organic energy shot under the name of Pyure Organic Energy Optimization, or O.E.O. for short.


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Up Close With: Multi-Flow Industries

December 11, 2012

 Seventy-five years ago, Multi-Flow Industries was a family business that delivered fountain sodas up and down the streets to customers in Philadelphia.  


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Private label shows split results in different categories, channels

December 11, 2012

 Whether it’s because of private label’s added value or perceptions of comparable quality to name brands, consumers have found favor with private label consumer packaged goods (CPGs).  


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Red Bull’s extreme skydiving

November 15, 2012

 It’s common for brands to sponsor racecar drivers and events; however, sponsoring a 128,100-foot skydive mission takes brand associations to a whole new level. On  


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Behind the Scenes at Boston Beer Co.

More from Beverage Industry's February 2011 cover story interview with the Boston Beer Co. Photos by Vito Palmisano.
4/25/13 2:00 pm EDT

Global Food Safety Impact on Facilities

AVAILABLE ON DEMAND SQF 2000, FSMA, ISO 22000/PAS220 and other standards continue to gain traction in an attempt to create safer foods and beverages. 

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May 2013

The May 2013 Beverage Industry includes a cover story on Celestial Seasonings tea, as well as articles about liquid supplements and sports and protein drinks, and an Up Close with Revolution Brewing. Check it out today!

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This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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