Four Sigmatic, the mushroom industry pioneer, launched a new line of coffee creamers: Think, Gut Health and Balance. The Functional Creamers deliver specific benefits from mushrooms, the company says.
Keep The Happy in Happy Hour aids consumers participating in Dry January
January 3, 2022
Health-Ade, Torrance, Calif., is launching Keep The Happy in Happy Hour, a campaign to kick off the new year and inspire consumers to choose kombucha as they look for alcohol swaps.
HUMANITEA Co. launched its premium, organic tea offerings: Passion Fruit + Kiwi, Green Tea; Mango + Melon, Black Tea; Wildberry + Lime, Hibiscus Tea; Unsweetened Black Tea; and a Coconut Lemonade.
Brew Dr. expanded its popular Uplift yerba mate product line with a new Sweet Mint flavor. Sweet Mint joins three other Uplift flavors: Mango Passionfruit, Blueberry Raspberry and Blood Orange Lemon.
In the beverage market, functionality has become the figurative propulsion system driving new product development. Product claims such as hydration, immune support and digestive health are just some of the functions influencing new beverages.
Genki Forest released Genki Forest sparkling water in a 330-ml can in the U.S. market. With zero calories and zero sugar, Genki Forest delivers sweet, full-bodied and exotic flavors, the company says.
Over the past year, as many habits were disrupted, many new ones formed in their place. Due to the pandemic, drinking tea has become one of those new habits for many, as consumers seek functionality and immunity support from the teas they consume.
From coming up with an innovative idea for a new beverage to seeing it filled, packed and on store shelves, contract packers are on the forefront of helping customers achieve their vision without costly overhead expenses.
Super Coffee released its newest limited-edition winter flavor: White Chocolate Peppermint. The White Chocolate Peppermint flavor is available in Super Coffee, Super Pods and Super Creamer, the company says.