As a new mom, I have learned to embrace the phrase multi-tasking. I did not think that I would have perfected the morning ritual of singing “Pop Goes the Weasel,” applying makeup and rocking a baby at the same time, but I have. Although beverage-makers don’t need to include nursery rhymes in their product formulations, they are doing their own type of multi-tasking.
Obesity rates have more than doubled in adults and children since the 1970s, according to the Centers for Disease Control and Prevention. Approximately 78.6 million adults are overweight or obese, with 12.7 million children and adolescents in the same category.
Convenience stores sit in a unique niche where they are presented with consumers and behaviors not found in any other food or beverage retail sector. The biggest challenge, yet opportunity, is that 84 percent of items purchased at convenience stores are consumed within the hour of purchase, according to the National Association of Convenience Stores (NACS), Alexandria, Va.
Celestial Seasonings, a brand of The Hain Celestial Group Inc., announced the launch of several new lines of coffeehouse-style beverages featuring tea plus on-trend flavors like Dirty Chai and Matcha Green.