Other seasonal flavors return to shelves for limited time
October 14, 2013
Orrville, Ohio-based The J.M. Smucker Co. launched new Apple Pie ground coffee and re-released Pumpkin Spice and Mocha Mint ground coffees for the fall and winter seasons under the Dunkin Donuts brand name.
Data reflects on 2012 sales, projects successful 2013
October 2, 2013
According to New York-based Nielsen, pumpkin-flavored seasonal foods and beverages are appearing on store shelves and menus earlier this fall than in previous years. This early arrival might set the seasonal flavor up for another successful season, it suggests.
Survey shows total category consumption highest among mature consumers
September 26, 2013
The National Coffee Association (NCA), New York, published “Coffee Across Generations,” a new report in the NCA's “National Coffee Drinking Trends” market research series analyzing the differences in coffee consumption behaviors and attitudes among different generations.
Company promotes holiday with app and other promotions
September 23, 2013
Canton, Mass.-based Dunkin’ Brands will celebrate National Coffee Day, which is Sunday, Sept. 29, by treating fans to a free small cup of Dunkin’ Donuts hot or iced coffee via a mobile offer eligible at participating Dunkin’ Donuts restaurants throughout the United States.
Company partners with music artist Kelly Clarkson for special promotion, concert
September 16, 2013
This October, Waterbury, Vt.-based Green Mountain Coffee Roasters Inc. (GMCR) will celebrate Fair Trade Month with its “Great Coffee, Good Vibes, Choose Fair Trade” integrated awareness campaign. In partnership with music artist Kelly Clarkson, the campaign aims to educate and encourage consumers to purchase Fair Trade Certified products.
The August 2015 issue of Beverage Industry includes a cover story about Goose Island beer, as well as articles about digital marketing, energy drinks, and CORE Hydration bottled water. Check it out today!