Japanese scholar and author of “The Book of Tea” Okakura Kakuzo once said, “Tea began as a medicine and grew into a beverage.” Over the course of time, the evolution of tea has become even more complex as the beverage has seen new formats emerge as well as growth in natural and organic trends.
New Teavana premium teas to capitalize on multi billion-dollar RTD tea category
June 6, 2016
St. Louis-based Anheuser-Busch and Seattle-based Starbucks Corp. announced that they are working together to produce, bottle, distribute and market the first Teavana ready-to-drink (RTD) teas expected to launch in the United States in the first half of 2017.
Mango Pineapple, Blackberry Fruited Iced Teas available for a limited-time this summer
May 31, 2016
Canton, Mass.-based Dunkin' Donuts announced the launch of its latest beverage innovation: Fruited Iced Teas. Exclusively available at Dunkin' Donuts restaurants across the six New England states this summer, Fruited Iced Teas feature the brand's freshly-brewed black or green iced tea sweetened with fruit juice and real fruit, the company says. Dunkin' Donuts' Fruited Iced Teas are offered in two varieties — Mango Pineapple and Blackberry — with both containing fewer than 100 calories for any size, it adds.
Dunkin Donuts unveils new version of DD Perks mobile app
May 23, 2016
Canton, Mass.-based Dunkin’ Donuts announced a program to give new members of its DD Perks Rewards Program the chance to score some extra perks. This week, Dunkin' Donuts, in partnership with Atlanta-based The Coca-Cola Co., is offering consumers who join the program the opportunity to win tickets to one of several COPA America Centenario soccer matches, also known as football, the company says.
Sparkling Ice Lemonade with Tea renamed Half & Half
May 16, 2016
Sparkling Ice announced a new packaging design for its Sparkling Ice Tea product line. The new packaging features bold colors and bright fonts that are designed to reflect each of the Sparkling Ice Tea flavors and characteristics, the company says.