REZ, a brand of Recovery Brands LLC, launched its self-titled line of restoration beverages in three flavors: Fruit Punch, Watermelon Peach and Orange Mango.
Category experiences increased competition from hybrid beverages
July 15, 2019
Market analysts remain mixed about the performance beverage category's ability to regain positioning as more factions have emerged within the beverage market.
This was driven by a business model change in China to a royalty license which mitigates risk and reduces marketing investment, but correspondingly decreases revenue by $1.3 million, the company says.
WTRMLN WTR, a brand of Denver-based World Waters LLC, announced the global launch of WTRMLN SportWTR, an electrolyte-filled, healthy-hydrating and performance-enhancing beverage, the company says.