Sports Drinks

Sports and energy find inspiration in ‘recovery’

New products look past the workout
July 11, 2011

After years of focusing on energy and performance, “recovery” may be the new buzzword in the sports and energy segment.  New products are focusing on what happens after exercise rather than during the activity itself. A number of recent sports and energy products have addressed post-activity recovery: Gatorade G Series Pro 03 Recover platform includes a dairy-based Protein Recovery Shake and a Protein Recovery Drink that also has electrolytes and carbohydrates. The company suggests consuming the shake 20 to 50 minutes after activity and then an additional serving 2 hours later.


Read More

Sports Drinks Experience Resurgence

Rebranding and the emergence of no- and low-calorie varieties lead to rebound.
May 16, 2011
Rebranding of category leading products as well as no- and low-calorie varieties has helped the sports drink market rebound in dollar sales as well as unit sales.
Read More

Science for a Healthier Future

April 4, 2011
PepsiCo dedicates research and development resources to creating more natural and better-for-you products.
Read More

Protein drinks grow through new formulations

February 7, 2011
New formulations expand the appeal of protein category.
Read More

Competitive by nature

August 11, 2010
As the protein-enhanced beverage market expands beyond fitness enthusiasts, CytoSport, Benicia, Calif., aligns itself with the tagline of its flagship Muscle Milk product: “Drink. Evolve.”

Read More

Cover Story: Gatorade refocuses on sports performance innovation

June 11, 2010
The Gatorade Co., Chicago, relaunched its products in tiered format to suit the needs of athletes before, during and after performance.

Read More

Multimedia

Videos

Image Galleries

Behind the Scenes at Boston Beer Co.

More from Beverage Industry's February 2011 cover story interview with the Boston Beer Co. Photos by Vito Palmisano.
4/25/13 2:00 pm EDT

Global Food Safety Impact on Facilities

AVAILABLE ON DEMAND SQF 2000, FSMA, ISO 22000/PAS220 and other standards continue to gain traction in an attempt to create safer foods and beverages. 

THE MAGAZINE

Beverage Industry Magazine

BI May 2013 cover

May 2013

The May 2013 Beverage Industry includes a cover story on Celestial Seasonings tea, as well as articles about liquid supplements and sports and protein drinks, and an Up Close with Revolution Brewing. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Sports Nutrition Trends

Which sports nutrition trend will see the most growth in 2013?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinked