Although many private-label brands have moved beyond the “me-too” positioning for which they were once known, the private-label beverage segment still is struggling to keep up with the rest of the beverage market as consumers' needs and wants have evolved.
Juice brand to give away hundreds of bottles as promotion
October 28, 2014
Old Orchard Brands LLC, Sparta, Mich., introduced a new line of limited-edition fruit juice cocktails that highlight fall flavors — specifically, fall desserts. The new lineup includes Apple Pie, Caramel Apple and Apple Cherry Cobbler fruit juice cocktails, which will be available during November and December in 64-ounce multi-serve bottles for a suggested retail price of $1.99 a bottle.
On Oct. 1, Federal Way, Wash.-based Fresh Matters LLC will bring back its limited-edition, seasonal Honeycrisp apple juice under its ‘tude Juice portfolio. The cold-pressed, never-heated juice rejoins the brand’s five other apple juices and 10 apple and fruit juice blends, which currently are available in 1,500 stores across the country.