There was once a time when marketing was trusted by consumers. However, in the digital age, when information is just a few clicks away, it’s become even more important for brands to be as transparent and honest as possible.
New investments offer growth opportunities for juice brand
August 19, 2015
Suja Life LLC, San Diego, announced an investment and distribution partnership with Atlanta-based The Coca Cola Co. The Coca-Cola Co.'s minority investment will increase the availability of Suja, moving the juice brand closer to achieving its mission of democratizing organic, cold-pressured juice, the company says.
Two top-selling flavors now available in organic varieties
August 18, 2015
Inventure Foods Inc., Phoenix, continues to build upon its Jamba At-Home line of smoothie kits with the introduction of USDA certified-organic varieties of its top-selling Strawberries Wild and Razzmatazz flavors, the company says. The organic smoothies will be sold in 8-ounce packages with a suggested retail price of $4.99-$5.99. Each package yields two, 8-ounce smoothies when prepared as directed.
Foodservice operator partners with Venus Williams for launch event
July 13, 2015
Jamba Juice Co., Emeryville, Calif., is teaming up with ClassPass, the premier fitness membership, for a special event collaboration to unveil three new flavor additions to its Freshly Squeezed Juice line: Veggie Vitality, Cucumber Orange Cooler and Orange Supreme.