Lassonde Industries Inc., a manufacturer and marketer of fruit juices and juice drinks based in Rougemont, Quebec, has entered into a definitive agreement through its U.S. subsidiary US Juice Partners LLC to acquire Apple & Eve LLC, Port Washington, N.Y., for approximately $150 million.
Super-premium green juice outpaces juice segment, IRI reports
June 26, 2014
Super-premium green juice is outpacing the growth of the $1.6 billion super-premium juice category, according to Seattle-based Starbucks Coffee Co., citing data from Chicago-based Information Resources Inc. (IRI). Additionally, Greek yogurt, which five years ago represented less than 10 percent of yogurt sales, today represents nearly 50 percent, according to the market research firm’s data.*
Apple-based juices exclusively launched in select Whole Foods Market stores
June 17, 2014
Federal Way, Wash.-based Fresh Matters LLC’s ‘tude Juice brand is launching four new cold-pressed, high-pressure processed (HPP) juices in Apple Marionberry, Apple Cranberry, Apple Blueberry and Apple Ginger + Turmeric varieties. The new additions to the 'tude Juice line will be exclusively available in 166 Whole Foods Market stores in the Pacific Northwest, Northern California, Southern Pacific, Rocky Mountain and Southwest regions during July and August. The juices will be available to retailers nationwide beginning Sept. 1.
Ten years ago, U.S. consumers might have thought you were a bit “nutty” if you told them that coconut water would be a multimillion-dollar beverage category one day. In fact, Vita Coco Co-founders Michael Kirban and Ira Liran didn’t even believe it at that time.
Flashing back to arts and crafts projects from childhood, a common instruction from parents and teachers was to “use what you have.” Shaun Roberts took that concept a step further when he developed KonaRed juices.
Coconut water brand to help athletes, spectators stay hydrated
June 9, 2014
Foco coconut water, an import brand of Brooklyn, N.Y.-based Vasinee Food Corp., announced that it is the official coconut water of the Seaside Soccer Storm Tournament, which will take place June 13 and 14 in Seaside Heights, N.J. One hundred youth teams from New York, New Jersey and Pennsylvania with players between the ages of 8 and 19 will participate in the tournament. The event also is expected draw 3,000-4,000 spectators, according to the brand.
SunnyD X energizing juice drink offers energy without caffeine
June 2, 2014
Sunny Delight Beverages Co., Cincinnati, announced the test market launch of SunnyD X, a carbonated juice drink designed as an alternative to energy drinks. Available in Orange, Lemon Lime and Fruit Punch flavors, the beverage lineup offers energy from B vitamins and carbohydrates instead of caffeine.