Juice & Juice Drinks

Vita Coco President of US leaves company

Jeff Popkin departs after more than 3 years

New York-based Vita Coco announced the departure of Jeff B. Popkin, the company’s president for the U.S. Popkin joined Vita Coco in September 2011 as vice president of sales and was promoted to president for the US in August 2012.


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Jamba Inc. celebrates 25th anniversary with giveaway

Made-to-order juice, smoothie retailer plans 500-store expansion

 Jamba Inc., Emeryville, Calif.,is celebrating its 25th anniversary with a special giveaway in appreciation of its fans’ support. Guests who  visit Jamba locations across the nation on April 23,between 9 a.m. and 11 a.m. local time will receive a free small  made-to-order juice or and smoothie.  


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Old Orchard Brands adds Healthy Balance juice drinks

New beverages reflect new dietary guidelines for reduced sugar

Old Orchard Brands, Sparta, Mich., expanded its Healthy Balance line of reduced-sugar juice drinks to include two new tropical flavors that fit within the U.S. Dietary Guidelines Advisory Committee's dietary recommendation for a massive reduction in daily sugar intake.


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Country Time Lemonade Starters

Country Time, a lemonade brand of Kraft Foods Group Inc., is helping make lemonade preparation easier this summer with the release of its Country Time Lemonade Starter multi-serve liquid concentrate, it says.


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Natural Products Expo West 2015 shatters attendance record

New beverage products play into industry trends

The 35th annual Natural Products Expo West tradeshow, which took place March 6-8 at the Anaheim Convention Center in Anaheim, Calif., boasted an attendance increase of 7.2 present, bringing together more 71,000 industry members, more than 2,700 exhibiting companies, and 634 first-time exhibitors.


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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI April 2015 cover

2015 April

The April 2015 issue of Beverage Industry includes a cover story about Zevia's natural sweetener profile as well as articles about CSDs, whiskey and more. Check it out today!

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THE BEVERAGE INDUSTRY STORE

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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