Bottled water poised to the be largest beverage category by volume in America by 2017
May 25, 2016
The International Bottled Water Association (IBWA), Alexandria, Va., in conjunction with New York-based Beverage Marketing Corporation (BMC), released 2015 bottled water statistics, which show that Americans’ consumption of bottled water increased by 7.9 percent and bottled water sales are up 8.9 percent from the previous year, according to the companies.
Survey results to be released at the Beverage Forum
April 26, 2016
A new survey from industry consultants Beverage Marketing Corporation (BMC), New York, and Boston-based Fluent, a leading college marketing and insights agency, found that taught to make healthy choices from a young age, Gen Z college students take that lesson seriously when reaching for beverages. Practicality and natural products are preferred, while artificial ingredients and crazy fads are likely to cue a collective eye-roll, the companies say.
Ancient Greek fabulist Aesop once said, “Beware lest you lose the substance by grasping at the shadow.” The notion of not letting outside influences take away from a core message has been applied to literature, music, politics and even business. For one beverage-maker, substance over style has been a philosophy engrained in its products and messaging from the beginning.
To help mark the 46th anniversary of Earth Day, hundreds of groups across North America have registered their events on earthday.org. Although numerous associations are doing their part to help fuel the environmental movement, consumers still are looking for guidance when it comes to one of the most common environmental practices: recycling.