Bottled Water

VitaminFizz

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Level 5 Beverage Co. Inc., a subsidiary of Minerco Resources Inc., will launch VitaminFizz sparkling vitamin-enhanced beverages this month.


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Multicultural, Generation X consumers most likely to drink bottled water, Packaged Facts reports

Marketers should utilize social media, mobile devices to reach these consumers
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Sixty million adults consumed an average of at least one glass of bottled still water in each of the past seven days, reports Packaged Facts, the Rockville, Md.-based division of MarketResearch.com. According to a new report titled “Bottled Water in the U.S.” by the market research firm, the majority of these consumers tend to be younger than the adult population as a whole. Consumers in the 35- to 44-year-old age group exhibit the highest likelihood of frequent bottled water consumption, it states in the report. These consumers also are interested in staying physically fit and also are more likely to drink thirst-quencher or activity drinks, it states.


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Waiakea Water releases inaugural commercial

Bottled water brand celebrates second anniversary
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In celebration of its second anniversary, Waiakea Water has released its inaugural commercial. The roughly 1-minute commercial offers an informational approach about the brand’s natural filtration process through an active volcano.


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Nestlé Pure Life Exotics

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Nestlé Waters North America expanded its Nestlé Pure Life bottled water brand with a new line of flavored sparkling waters.


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2014 State of the Industry: Bottled water

Sparkling water aids bottled water recovery
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Consumers’ push for healthy beverage choices is matching up to sales numbers seen throughout the bottled water category, according to a report from Chicago-based Mintel.


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Nestlé Pure Life expands with new sparkling water line

Nestlé Pure Life Exotics Sparkling Waters available at Target stores nationwide
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Nestlé Waters North America, Stamford, Conn., expanded its Nestlé Pure Life bottled water brand with a new line of flavored sparkling waters.


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Activate Drinks acquired by Unique Beverages (USA)

American subsidiary takes ownership of certain assets of Rising Beverage Co.
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Unique Beverages (USA) Inc., a Delaware-based company owned by a Canadian numbered corporation and affiliated with Unique Foods Canada,announced that it has completed its acquisition of Activate Drinks. The acquisition includes certain assets of the Rising Beverage Co. (RBC), including the Activate brand and trademark, as well as select packaging technologies.


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Essentia Water named official water of 2014 Soulshine Yoga & Music Tour

Functional water brand launches Soulshine ticket giveaway on Facebook
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Bothell, Wash.-based functional water brand Essentia Water will be keeping yoga and music fans hydrated this summer as the official water of the 2014 Soulshine Yoga & Music Tour.


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TalkingRain's Sparkling Ice brand continues strong growth

Sparkling ICE introduces new sparkling lemonade flavors
By Jessica Jacobsen
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Sparkling water seems to be leading the charge for growth within the bottled water category.


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Maple. debuts first maple water beverage in New England

Nutrient-rich, low-calorie, low-sugar beverage now available at select regional retailers
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Concord, Mass.-based Drinkmaple launched maple., an all-natural, plant-based water sourced from North American maple trees. The new water now is available in 8.45-ounce cartons at retail throughout the greater Boston area as well as online at www.drinkmaple.com.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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