Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo Inc., and DR1 Racing, Los Angeles, announced a global partnership featuring the top drone racing pilots in the world. According to the companies, this marks the first branded partnership and national broadcast for the burgeoning sport.
Worldwide campaign features unique elements in each country
May 3, 2016
Purchase, N.Y.-based PepsiCo’s Pepsi brand announced it is taking the world’s global language — emojis — offline in a visually striking and socially shareable campaign, inviting consumers to Say It With Pepsi, the company says. With more than 600 proprietary PepsiMoji designs — from over 1 billion bottles and cans to sunglasses and stadiums — in more than 100 markets, this year’s global #PepsiMoji campaign brings a provocative and fresh take on the cultural phenomenon of emojis, it adds.
The saying goes that variety is the spice of life. When it comes to foodservice menus, no truer words can be said. Whether it’s better-for-you or indulgent trends, beverage menus are being retooled to accommodate drinks that fit these molds, and The Coca-Cola Co., Atlanta, wants to make sure it is working with its foodservice partners to develop all kinds of specialty beverage solutions.
For the past several years, the beverage industry has faced an evolution in consumer demand. A consumer drive toward maintaining overall health and wellness has impacted several categories, particularly carbonated soft drinks (CSDs).
New facility will consolidate Charlotte, Midland operations
April 11, 2016
Pepsi Bottling Ventures LLC (PBV), Raleigh, N.C., the joint venture between Purchase, N.Y.-based PepsiCo Inc. and Japan-based Suntory International, announced it will officially begin operating in a newly constructed, 200,000-square-foot sales and distribution facility located on 32 acres off Highway 49 in Harrisburg, N.C.
Chattanooga, Tenn.-based The Double Cola Co. announced it will be celebrating its brand SKI’s 60th anniversary during the upcoming summer. Launched on Aug. 10, 1956, SKI citrus soda is crafted with real lemons and oranges, the company says.
Investment brings DPS ownership stake to 15.5 percent of the sports drink brand
April 4, 2016
Dr Pepper Snapple Group Inc. (DPS), Plano, Texas, announced that it has increased its equity investment in Beverly Hills, Calif.-based BA Sports Nutrition LLC, owner of BodyArmor, a line of premium sports drinks. An additional $6 million stake will build on the initial $20 million investment announced in August 2015 and raises DPS's ownership position from 11.7 percent to 15.5 percent, the company says.
Comedian appears on digital touchscreen on-premise
March 29, 2016
Jay Pharoah, comedian and cast member of NBC’s “Saturday Night Live,” is teaming up with Pepsi Spire, the digital beverage fountain created by Purchase, N.Y.-based PepsiCo, to inspire consumers to raise the flavor of their favorite Pepsi beverages with totally customizable creations, the company says.