Carbonated Soft Drinks

The Double Cola Co. expands beyond the CSD market

Company builds on its rich history
By Jessica Jacobsen
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With a company history that spans more than 90 years, The Double Cola Co. has a lot from which to pull influence. But the Chattanooga, Tenn.-based company isn’t resting on its laurels. Instead, it continues to give its established brands a contemporary touch and is now making its first push beyond the carbonated soft drink (CSD) market, which has been its sole focus until recently.


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The Coca-Cola Co. reports Q2, YTD 2013 results

North America market reports growth in sparkling, still beverages, juice drinks
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The Coca-Cola Co., Atlanta, reported its second quarter and year-to-date 2013 results. Globally, the company reported volume growth of 1 percent in the second quarter and 3 percent year-to-date as well as global volume and value share growth in total non-alcohol ready-to-drink (NARTD) beverages as well as in both sparkling and still beverages.


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Zeo adds subtle Russian touches

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In conjunction with the launch of its new Burst, Crush and Zest varieties, Freedrinks Ltd.’s Zeo brand of carbonated soft drinks teamed up with global branding and design agency Blue Marlin to create new packaging for the products.


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2013 State of the Industry: Carbonated soft drinks

Flavors, sweeteners add value to soft drinks
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Dollar sales for carbonated beverages in U.S. retail stores increased by 1.9 percent in 2012 compared with the prior year; however, volume decreased by 1.6 percent, according to Euromonitor International, Chicago.


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Pepsi invites fans to ‘Dance for a Chance’

Campaign gives fans the chance to star in ‘super fan’ video
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Purchase, N.Y.-based PepsiCo’s Pepsi brand is calling on its fans to “Dance for a Chance” to win exclusive prizes and opportunities as part of the brand’s Iconic Summer promotion. Starting July 4, fans who submit a 10-second dance video clip themed after Pepsi's latest TV commercial, “Mirrors,” featuring R&B artist Beyoncé, may be eligible to win the chance to appear in a unique "super fan" music video choreographed by Beyoncé's choreographer, Chris Grant.


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Loca

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After launching a line of all-natural, certified organic sodas sweetened with agave nectar in 2001, Oogavé recently introduced a low-calorie line of naturally sweetened sodas called Loca.


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Coca-Cola puts refreshment at your fingertips with ‘The Ahh Effect’

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The Coca-Cola Co.’s latest digital campaign seeks to entice teens on the platform they know and love best — their cell phones, tablets, computers and other digital devices.


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Natural Jones Soda

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Jones Soda Co. launched Natural Jones Sodas, which are sweetened with a proprietary blend of pure cane sugar, organic agave syrup and stevia.


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Zevia launches in four-packs

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Zevia, a zero-calorie soda, released its Cola, Cherry Cola, Cream Soda, Ginger Ale, Ginger Root Beer and Grape varieties in four-packs of 12-ounce glass bottles in the natural channel.


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PepsiCo launches swirled bottle design

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PepsiCo introduced a new bottle structure and label for its Pepsi, Diet Pepsi, Pepsi Next and Pepsi Max brands.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

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