7UP, a trademark of PepsiCo for all international markets excluding the United States, announced a new modern design while elevating its international positioning that adds moments of “UPliftment.”
Fans can unlock prizes through augmented reality egg hunt experience
February 15, 2023
Just in time for spring, Purchase, N.Y.-based PepsiCo, in partnership with Just Born Quality Confections, Bethlehem, Pa., announced its bringing back PEPSI x PEEPS, available now nationwide. Consumers can usher in spring with the one-of-a-kind treat, available for a limited time only, it says.
Dr Pepper, a brand of Keurig Dr Pepper, Burlington, Mass., Frisco, Texas, and Austin, Texas, debuted the newest flavor innovation to become part of the brand’s permanent portfolio as Dr Pepper Strawberries & Cream hits shelves nationwide this month. The new carbonated soft drink is the original 23 flavors of Dr Pepper swirled with layers of refreshing strawberry flavor and a smooth, creamy finish.
New zero-sugar soft drink well-received in consumer preference testing
January 13, 2023
Pepsi, a brand of Purchase, N.Y.-based PepsiCo, announced a new and improved Pepsi Zero Sugar. The company also is giving consumers the opportunity to redeem up to 10 million free Pepsi Zero Sugars starting during the NFL Playoffs through the Super Bowl.
PepsiCo, Purchase, N.Y., announced the launch of STARRY, a lemon lime-flavored carbonated soft drink bursting with lemon lime flavor that delivers a crisp, refreshing bite, the company says. STARRY in Regular and Zero Sugar versions is available now at U.S. retailers and foodservice outlets nationwide.
In the beverage market, no one understands the importance of the hometown community more than bottlers and distributors. Heartland Coca-Cola Bottling Co., Lenexa, Kansas, is no exception.
Investment will buildout executive team, omnichannel growth
December 13, 2022
Prebiotic soda brand Poppi, Austin, Texas, announced $25 million in new financing led by CAVU Consumer Partners. The funding comes after a year of meteoric growth for Poppi, in which the brand experienced 148% increase in overall revenue and a 250% increase in online sales, it says.