Carbonated soft drink brand ushers in new era with new logo
August 23, 2023
In celebration of its 125 year anniversary, Pepsi is officially ushering in its next era while honoring its storied legacy, as the brand’s new logo begins to roll out in stores nationwide. Pepsi will celebrate its iconic history where it has lived at the center of pop culture ― in sports, music, and entertainment ― and looks ahead to the brand’s next 125 years.
Keane’s leadership brings nearly 20 years of beverage industry experience
August 21, 2023
American Beverage (AB), Washington, D.C., announced that Kevin W. Keane, a longtime member of the beverage industry’s leadership team, has been named its new president and chief executive officer. Keane will provide day-to-day leadership and management of the industry trade group to advance its strategic priorities, working in close partnership with AB’s full team and the AB Board leadership.
Event to cover $100,000 in free food to encourage diners to discover Black-owned restaurants
August 1, 2023
PEPSI Dig In, the brand’s platform designed to drive access, business growth, and awareness to Black-owned restaurants, returns with Pepsi Dig In Day, its annual calling to encourage diners across the country to visit Black-owned restaurants.
Jones Soda Co., Seattle, announced a groundbreaking advancement in its augmented reality (AR) program with a proprietary new platform developed for Jones by Clio Award-winning creative agency August Allen. The new innovation expands on Jones’ legacy featuring fans on their labels, bringing video storytelling into a mobile first AR experience.
Beverage Industry provides an in-depth look into the performances and trends in the alcohol and non-alcohol categories within the last year. The report includes update statistics from Chicago-based Circana as well as industry trends and forecasts into what’s next.
Drink Well. Do Good. report addresses environment, supply chain, health and well-being and people and communities
June 23, 2023
Keurig Dr Pepper Inc. (KDP), Burlington, Mass., and Frisco, Texas, unveiled its 2022 Drink Well. Do Good. Corporate Responsibility Report. The Drink Well. Do Good. report covers a range of environmental, social and governance (ESG) topics and showcases key 2022 progress toward fulfilling commitments across four foundational pillars: Environment, Supply Chain, Health & Well-Being, and People & Communities.
Soda’s Back campaign celebrates poppi’s consumers, creators
June 16, 2023
Poppi, Austin, Texas, announced the launch of its summer consumer campaign: Soda’s Back. With this national campaign, poppi is taking its digital marketing success and bringing the excitement to multiple touch points across the country, unveiling the brand’s largest and most impactful consumer-centric effort yet, it notes.