Beverages, especially carbonated soft drinks (CSDs), are an essential part of the vending channel’s success. Although the vending industry faces challenges, like complying with new government regulations and trying to meet consumer health-and-wellness demands, industry experts say that the vending channel is poised for growth.
Music lyrics on Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life packages
May 16, 2016
As part of its Share a Coke program, The Coca-Cola Co. will strike a note by inspiring music fans across the United States to celebrate a moment, a memory, a mood or a feeling, bringing people together through the love of music, it says.
Georgia Historical Society unveils marker where first Coca-Cola was served
May 16, 2016
Atlanta-based The Coca-Cola Co. and its global philanthropic arm The Coca-Cola Foundation announced that they are pouring money into improvements throughout the city's Centennial Olympic Park District. Coca-Cola Chairman and Chief Executive Officer Muhtar Kent announced the gift alongside Atlanta Mayor Kasim Reed at a celebration hosted at the intersection of Peachtree and Marietta streets, where the first Coca-Cola was served 130 years ago on May 8, 1886, the company says.
Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo Inc., and DR1 Racing, Los Angeles, announced a global partnership featuring the top drone racing pilots in the world. According to the companies, this marks the first branded partnership and national broadcast for the burgeoning sport.
Worldwide campaign features unique elements in each country
May 3, 2016
Purchase, N.Y.-based PepsiCo’s Pepsi brand announced it is taking the world’s global language — emojis — offline in a visually striking and socially shareable campaign, inviting consumers to Say It With Pepsi, the company says. With more than 600 proprietary PepsiMoji designs — from over 1 billion bottles and cans to sunglasses and stadiums — in more than 100 markets, this year’s global #PepsiMoji campaign brings a provocative and fresh take on the cultural phenomenon of emojis, it adds.
The saying goes that variety is the spice of life. When it comes to foodservice menus, no truer words can be said. Whether it’s better-for-you or indulgent trends, beverage menus are being retooled to accommodate drinks that fit these molds, and The Coca-Cola Co., Atlanta, wants to make sure it is working with its foodservice partners to develop all kinds of specialty beverage solutions.
For the past several years, the beverage industry has faced an evolution in consumer demand. A consumer drive toward maintaining overall health and wellness has impacted several categories, particularly carbonated soft drinks (CSDs).