PepsiCo Americas Beverages division reports slight declines in the quarter
October 16, 2013
Purchase, N.Y.-based PepsiCo reported net revenue of $16.9 billion in the third quarter of 2013. This marks 1.5 percent growth in the quarter and 2 growth percent year-to-date, the company reports. Organic revenue grew 3.3 percent in the quarter and 3.9 percent year-to-date, and core constant currency operating profit rose 3 percent in the quarter, reflecting increased advertising and marketing expense and $28 million of incremental investments.
Company reports 25th consecutive quarter of value share growth
October 15, 2013
The Coca-Cola Co., Atlanta reported its third-quarter and year-to-date 2013 results, noting continued global value share gains in total non-alcohol ready-to-drink (NARTD) beverages. Worldwide volume grew 2 percent in the quarter and year-to-date, with North American volume up 1 percent in the quarter and year-to-date, the company reports.
Brand partners with L2 Boards to promote water sports
September 23, 2013
Chattanooga, Tenn.-based The Double Cola Co.’s Double Cola brand launched “The Great Outdoors Sweepstakes,” a promotion encouraging Chattanooga and the surrounding area consumers to celebrate the outdoor lifestyle. The sweepstakes is hosted in partnership with L2 Boards, an outdoor retailer also based in Chattanooga that offers stand-up paddle board (SUP) and kayak rentals and lessons as well as longboards and slacklines for purchase.
Marketing effort to celebrate fan enthusiasm, connect fans with the game all season long
September 9, 2013
Purchase, N.Y.-based PepsiCo’s Pepsi brand is kicking off the 2013 NFL season by celebrating the passion and excitement that fans everywhere have for the game of football with the launch of a multi-faceted brand campaign titled "Are You Fan Enough?" Pepsi will enhance the fan experience throughout the season by bringing them closer to the teams, players and ultimately the game, according to the brand.
Brands give fans the chance to bid for Xbox One systems
September 3, 2013
This fall, Purchase, N.Y.-based PepsiCo’s Mountain Dew and Doritos brands will give fans a chance to bid on thousands of Xbox One entertainment systems through their "Every 2 Minutes" online auction experience.
Eight winners received VIP concert passes, meet-and-greet with the pop star
August 19, 2013
Purchase, N.Y.-based PepsiCo’s Pepsi brand released a super fan video featuring the eight winners of its “Dance for a Chance” contest. The winners worked with pop star Beyoncé’s choreographer, Chris Grant, to create a unique video of them dancing to her hit song “Grown Woman.”