The Coca-Cola Co. brand to launch new TV spot featuring Taylor Swift later this fall
September 22, 2014
Since 1982, consumers have been turning to Diet Coke because they love its taste, according to The Coca-Cola Co., Atlanta. To expand on this, the brand is launching a new campaign to show fans what life would be like if it tasted as good as Diet Coke.
Although the common business adage “The customer is always right” might not apply to all businesses, some beverage brands are collecting consumer insights to help guide their new product development. In fact, one beverage manufacturer exclusively uses consumer feedback to create its products.
With a distribution territory that spans parts of Washington state, Idaho, Oregon and all of Alaska, one might wonder how The Odom Corp., Bellevue, Wash., has excelled throughout the years while dealing with factors like challenging weather climates and a broad territorial footprint.
Move would nearly double DPS’s company-owned distribution in Pa., add glass package manufacturing capabilities
September 5, 2014
Dr Pepper Snapple Group (DPS), Plano, Texas, signed a non-binding letter of intent to acquire the business assets of Davis Beverage Group and Davis Bottling Co. If completed, the acquisition would include most of Davis’ direct-store-delivery territory in Pennsylvania and a portion of its New Jersey territory as well as its production and distribution facilities, delivery vehicles, vending equipment and other assets.
The Coca-Cola Co. brand enters year two of partnership with ESPN’s “College Gameday”
August 26, 2014
This football season, Atlanta-based The Coca-Cola Co.’s Coke Zero brand is celebrating the countdown to each week’s game day with a new, fully integrated campaign. The campaign celebrates the countdown culture of stocking up for tailgate party foods, singing fight songs at pep rallies, and making signs to cheer on a favorite team while integrating traditional media, social media engagement and ESPN’s “College GameDay” TV show for a second year.
Naturally sweetened carbonated soft drink kicks off in Fresh Market stores
August 26, 2014
Coca-Cola Life, a reduced-calorie carbonated soft drink (CSD) sweetened with cane sugar and stevia leaf extract, will arrive in the United States this week, according to an Aug. 22 blog post by The Coca-Cola Co., Atlanta.
History’s “American Pickers,” Mello Yello give aspiring collectors opportunity to win Ultimate Pickin’ Experience
July 29, 2014
This summer, Mello Yello, a brand of Atlanta-based The Coca-Cola Co., is partnering with History’s “American Pickers” TV show in its hunt for handpicked antiques and collectibles and encouraging amateur pickers across the nation to share their own finds.