Soft drink available through #PepsiSingToScore Sweepstakes on Twitter, Tik Tok
October 8, 2021
Pepsi, a brand of PepsiCo, Purchase, N.Y., is taking baseball fans out to the ballgame and giving them one more thing to be excited about in October with Pepsi x Cracker Jack. The limited-edition product is only available through the hashtag #PepsiSingToScore program. Pepsi x Cracker Jack follows the release of other limited-edition flavors including PEPSI x PEEPS, Pepsi Apple Pie and more.
PepsiCo, NFL also join together to support magnet high school
October 1, 2021
Purchase, N.Y.-based PepsiCo, the NFL and Roc Nation officially announced the Pepsi Super Bowl LVI Halftime Show lineup: Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar. The trailblazing musicians will take the stage at SoFi Stadium in Inglewood, Calif., on Feb. 13, 2022, airing on NBC and Telemundo and streaming live on Peacock.
By hosting entries on TikTok this year, the brand invites students to tap into their creativity reaching them on a platform in which they are highly engaged. Students can win up to $100,000 in tuition during the 2021-22 college football season.
Flying Cauldron, the non-alcohol butterscotch beer from Reed’s Inc., celebrated the birthday (July 31) of everyone’s favorite wizard — Harry Potter — with its new Flying Cauldron 16-ounce can and a big giveaway.
Jones Soda Co. is bringing its labels to life with a series of augmented reality (AR) labels showcasing 15 extreme athletes and edgy artists in action.
PSAs feature pro football players taking trash to recycle bins
September 15, 2021
Pepsi, a brand of Purchase, N.Y.-based PepsiCo, launched Pepsi Trash Talk, an interactive sustainability platform aimed at teaching consumers the ins and outs of recycling, with the help of an all-star lineup of trash talking NFL athletes. A series of mini public service announcements (PSAs) feature pro players in all their competitive glory ― taking the trash talk from the field to the recycling bin.
Coca-Cola, a brand of Atlanta-based The Coca-Cola Co., announced a partnership with Lime, the world’s leading provider of shared electric vehicles, to reward people who are committed to recycling. To celebrate the nationwide availability of Coca-Cola Sip Sized bottles made from 100% recycled plastic material (rPET), not including the bottles’ cap and label, the companies are offering more than 40,000 free bike or e-scooter rides to people who purchase and pledge to recycle their 13.2-ounce 100% rPET Coca-Cola bottles.
MTN DEW FLAMIN’ HOT available exclusively on virtual shelves
August 25, 2021
MTN DEW tapped fellow PepsiCo brand, CHEETOS, to unlock the cult-favorite taste of FLAMIN' HOT to create the first-ever beverage combining the sweet, citrus DEW with a new spicy goodness, the company says.