- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
This month, AriZona Beverages released the new can design for its 20th anniversary flavor, Cherry Lime Rickey, at 7-Eleven stores.
Oskar Blues Brewery expanded the availability of its home-brewed root beer from its restaurants by bottling it in Alumi-Tek bottles from Ball Corp.
Dollar sales in the carbonated soft drink (CSD) category totaled $18.3 billion for food, drug and mass merchandise retailers including Walmart for the 52 weeks ending April 14, according to data from Nielsen, New York City.
Dr Pepper Snapple Group’s (DPS) soft drink brands are teaming up with USA Basketball this summer as its official soft drink partner.
Coca-Cola Zero, a brand of The Coca-Cola Co., Atlanta, partnered with actor Ken Jeong, star of “The Hangover” films and TV series “Community,” to show why “and” is always better than “or.”
Purchase, N.Y.-based PepsiCo brand Mountain Dew debuted exclusive content for fans eagerly awaiting the release of Warner Bros. Pictures’ and Legendary Pictures’ “The Dark Knight Rises.” Mountain Dew introduced the website, www.dewgothamcity.com, which features never-before-seen Dark Knight content with unprecedented access to Gotham City, the company says.
Growing up, Paddy Spence, chief executive officer of Zevia, loved carbonated soft drinks (CSDs).
PepsiCo, Purchase, N.Y., expanded its Sierra Mist carbonated soft drink brand with the addition of its newest flavor, Strawberry Kiwi Splash. The new flavor is made with real sugar and does not contain artificial additives or preservatives, the company says.
Double-Cola introduced new graphics and packaging designed to connect with a growing market of youthful consumers who expect something unique and refreshing from a soft drink, the company says.
The Coca-Cola Co., Atlanta, reported its solid first quarter 2012 results with strong volume and revenue growth as well as volume and value share gains across every non-alcohol ready-to-drink beverage category in which it competes, the company said. All geographic operating groups delivered volume growth in the quarter, with global volume increasing 5 percent, North American volume rising 2 percent and international volume growing 6 percent in the first quarter of 2012.
Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)
Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.
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