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- BEVERAGE R&D
The Coca-Cola Co.’s Diet Coke brand launched a refreshed ad campaign as well as a limited-edition can design. The latest evolution of Diet Coke’s “Stay Extraordinary” campaign features a modern aluminum can design for fall and a new series of ads.
Sprite, a brand of The Coca-Cola Co., announced that 21 basketball courts nationwide will be refreshed during the first phase of its Sprite Spark Parks Project.
Together with musicians Dizzee Rascal, Eliza Doolittle, You Me At Six and a number of London 2012 athletic hopefuls, Atlanta-based The Coca-Cola Co. launched a campaign soliciting nominations of inspirational young people in the U.K. to carry the Olympic Flame during the London 2012 Olympic Torch Relay next summer. These young individuals, called Future Flames, will be recognized for the positive contributions they have made in their communities.
For The Coca-Cola Co., Atlanta, marking the 125th anniversary of when Coca-Cola was first served is less an opportunity to look back at the brand’s storied history, but an opportunity to highlight its momentum for the future.
One of the six pillars of The Coca-Cola Co.’s 2020 Vision is dedicated to sustainable goals organized under its Planet initiative. The company aims to attain global leadership in sustainable water use as well as industry leadership in packaging, energy and climate protection.
In a way, The Coca-Cola Co., Atlanta, approached the occasion of its 125th anniversary with a celebration of change. The company has gone through a multitude of overhauls in its century and a quarter history that represent the evolution of its business and the industry, such as the following: Until 1955, The Coca-Cola Co. offered one product in one package. Today, the company owns a stable of 3,500 products globally.
Maine Root, Portland, Maine, has evolved a lot since the day 11 years ago when Founder Matthew Seiler decided to brew his own organic soda. Seiler was restoring boats on the waterfront in Portland, Maine, in the summer of 2000 when a high school friend opened up Flat Bread Pizza Co., an organic pizza company, just a few wharfs down from where Seiler was working. Seiler was hired by his friend to build the clay oven and stayed on to wait tables. But Seiler realized that the organic restaurant didn’t have the beverages to match, so that’s when he went home and mixed up his own batches of root beer.
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This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.