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In the month of July, The Coca-Cola Co.’s Coke brand accrued the most social media impressions in the world, according to a report by PQ Media and uberVU.
Designed especially for its limited-edition, 16-ounce cans in honor of “The Dark Knight Rises,” Mountain Dew partnered with Chromatic Technologies Inc. (CTI) to add a color-changing element to the can’s design.
The next phase of Mountain Dew and Lil Wayne’s DEWeezy campaign is in the hands of the fans.
This month, AriZona Beverages released the new can design for its 20th anniversary flavor, Cherry Lime Rickey, at 7-Eleven stores.
Oskar Blues Brewery expanded the availability of its home-brewed root beer from its restaurants by bottling it in Alumi-Tek bottles from Ball Corp.
Dollar sales in the carbonated soft drink (CSD) category totaled $18.3 billion for food, drug and mass merchandise retailers including Walmart for the 52 weeks ending April 14, according to data from Nielsen, New York City.
Dr Pepper Snapple Group’s (DPS) soft drink brands are teaming up with USA Basketball this summer as its official soft drink partner.
Coca-Cola Zero, a brand of The Coca-Cola Co., Atlanta, partnered with actor Ken Jeong, star of “The Hangover” films and TV series “Community,” to show why “and” is always better than “or.”
Purchase, N.Y.-based PepsiCo brand Mountain Dew debuted exclusive content for fans eagerly awaiting the release of Warner Bros. Pictures’ and Legendary Pictures’ “The Dark Knight Rises.” Mountain Dew introduced the website, www.dewgothamcity.com, which features never-before-seen Dark Knight content with unprecedented access to Gotham City, the company says.
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This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.