Ever since My Pillow Pets founder Jennifer Telfer started promoting her now famous “As Seen on TV” product Pillow Pets, her company has stressed the product’s dual purpose as a pillow and a stuffed animal.
After Colorado home brewer Jeff Lebesch returned from a trip across Europe on his “fat tire” mountain bike in 1989, he began brewing an amber beer called Fat Tire in the basement of his Fort Collins, Colo., home.
Tires, by a wide margin, are the top maintenance cost for most beverage fleets. Containing these costs requires frequent, thorough inspections and diligently maintaining proper tire pressure to prevent a tire’s early demise.
Apart from buying a pricey ad during the Super Bowl that would be seen by a few million viewers once each year, one of the next best methods of beverage marketing is in the form of delivery truck graphics, which can be seen by millions every day.
As noted in last month’s article on the shift from straight trucks to tractor-trailer combinations, the bottler/distributor consolidation and SKU proliferation of the last decade have had an unprecedented impact on the beverage industry, and more specifically, on beverage fleet operations.
Fleet managers utilize telematics to cut costs, boost efficiency
June 14, 2013
With fuel prices hovering near the $4 a gallon range, drivers across the industry are looking for ways to cut costs and boost vehicle efficiency. Some fleet managers have turned to telematics to help monitor fleet performance and reduce overall vehicle costs.
The first decade of the 21st century saw profound change in the beverage industry, with an exponential explosion of product SKUs taking place at the same time as unprecedented levels of bottler and distributor consolidation.