Beverage Industry recently surveyed a sample of its readers to gain insight into the size and makeup of current delivery fleets, future vehicle purchase plans, as well as operational concerns and strategies.
Ever since My Pillow Pets founder Jennifer Telfer started promoting her now famous “As Seen on TV” product Pillow Pets, her company has stressed the product’s dual purpose as a pillow and a stuffed animal.
After Colorado home brewer Jeff Lebesch returned from a trip across Europe on his “fat tire” mountain bike in 1989, he began brewing an amber beer called Fat Tire in the basement of his Fort Collins, Colo., home.
Tires, by a wide margin, are the top maintenance cost for most beverage fleets. Containing these costs requires frequent, thorough inspections and diligently maintaining proper tire pressure to prevent a tire’s early demise.
Apart from buying a pricey ad during the Super Bowl that would be seen by a few million viewers once each year, one of the next best methods of beverage marketing is in the form of delivery truck graphics, which can be seen by millions every day.
As noted in last month’s article on the shift from straight trucks to tractor-trailer combinations, the bottler/distributor consolidation and SKU proliferation of the last decade have had an unprecedented impact on the beverage industry, and more specifically, on beverage fleet operations.