Packaging Material

Packaging design grabs attention

Style, clarity rate highly in packaging design
In the grocery aisle, the competition can be fiercer than a finale of “Project Runway,” the fashion design reality TV competition. Products are lined up next to their competitors with little to no opportunity to express why they should be the consumer’s choice. In food, drug, convenience and mass merchandise channels, one of the best ways to grab the consumer’s attention is with packaging design.
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Getting to the top

Caps and closures put the finishing touch on packages
The role of caps and closures has been to seal and preserve the product inside. But as the years go on, that job description keeps getting longer and longer. Beverage-makers are looking for tops that reflect their brand; keep the environment in mind; offer color, printing and form options; provide ease of use for consumers; showcase innovation; and maintain product integrity and safety.
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The Best Packages of 2011

Beverage packages showcase beauty, functionality and sustainability
Brands on the shelf are allotted only a short period of time to grab shoppers’ attention and convince them to purchase the product. Most purchase decisions are made in a split second, according to Tobii Technology, Danderyd, Sweden.
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Labels take on new shapes

Labeling materials adapt to packaging forms and functions
Imagine opening a cooler full of bottled soft drinks, water and beer only to find the labels peeling off or disintegrating. Labels are expected to hold up against environmental factors like water, ice and hot or cold temperatures. When they don’t, it can reflect poorly on the product. And if this happens at retail, it could even deter a consumer from purchasing the product.
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Education important for recycling efforts

Industry stakeholders work to increase recycling rates
The phrase “reduce, reuse, recycle” that children are taught in elementary school is among the numerous messages designed to educate consumers about recycling efforts. But even with the many ways to inform people about recycling, associations, manufacturers and beverage companies continually work to spread the word about programs and initiatives.
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Schools continue healthy focus

Beverages, packaging address school guidelines
Earlier this year, the U.S. Department of Agriculture (USDA) released its updated Dietary Guidelines for Americans. Some guidelines in reference to beverages include reducing intake of sugar-sweetened beverages, monitoring intake of 100 percent juice for children and adolescents, and consuming soy-fortified beverages.
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Multimedia

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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI March 2015

2015 March

The March 2015 Beverage Industry includes a cover story on Lagunitas Brewing Co., as well as articles on the 2015 Beer Report, cocktail mixology, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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