Versatility can be a key component in many forms of business. For beverage manufacturers, developing products that are not only refreshing but also functional is not an uncommon practice; however, versatility doesn’t end with the finished product; it also can extend to its packaging — even its secondary packaging.

In the days since the first can of beer was sold in 1935, aluminum cans have grown in popularity and evolved into a sustainable packaging choice for beverage-makers.

 When the fairy godmother in Walt Disney’s version of “Cinderella” dressed the maiden for the ball, she made sure that everything fit perfectly — including that ever-important glass slipper.  

 Quick-response (QR) codes might be a key way for brands to attract or retain customers, according to a new ScanLife study.  

According to the Carton Council, Vernon Hills, Ill., the number of households that have the ability to recycle cartons has increased 128 percent in three years.

 The results are in! Evergreen Packaging announced the winner of its Project Carton contest for students at the Fashion Institute of Technology in New York.  

 A new company based in Las Vegas is giving recycled bottles, barrels and pallets a new life.  

“Innovation” is a word used often across numerous markets, but what does it mean in the beverage industry? 

 For beverage labels, the retail shelf might feel like being in the hot seat on an episode of “Who Wants to be a Millionaire.”