- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Beverage-makers employ a variety of methods to get their products from the manufacturer or distributor into the retailers.
With its four-county territory in southeastern Wisconsin incorporating special event venues such as sports arenas, concert venues and festival grounds, Beer Capitol Distributing Co. Inc., Sussex, Wis., offers enhanced service to these accounts during busy time periods, explains Aldo Madrigrano, chief executive officer of the company.
Similar to the products that are shuttled across its rollers and belts, conveyor systems are working to stay on top of the trends in material handling in order to better serve its clientele.
When Dogfish Head Craft Brewery opened its brewpub in 1995 in Rehoboth Beach, Del., Founder and President Sam Calagione brewed on a homemade machine dubbed “Sir Hops Alot.” To keep up with the restaurant’s demand, Calagione used “Sir Hops Alot” to brew two to three times a day, five to six days a week.
Grupo Modelo’s Compañia Cervecera de Coahuila S.A. de C.V. in Piedras Negras, Mexico, is one of the most automated plants in the global beer industry, yet it still retains the mastery of making beer that the company has had since its inception, thus preserving the traditional quality of its brands. The eighth and most recent plant in Grupo Modelo’s portfolio, the Compañia Cervecera de Coahuila has been called the “eighth wonder of Grupo Modelo.” Corona Extra production began March 28, 2010, in one of the most modern process plants in the world, which is a mark of pride for those who work at Grupo Modelo and in the Mexican village in general.
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