Whiskey brand, Churchill downs to virtual Kentucky Derby experience
April 28, 2020
Woodford Reserve released its 2020 commemorative Derby bottle. Created by Louisville artist Richard Sullivan, a former Atlanta Braves baseball player, the bottle depicts a watercolor image of thoroughbreds as they thunder toward the finish line, with the famed Twin Spires of Churchill Downs in the background.
New look includes holographic Northern Lights flare
April 22, 2020
Metsä Board, a European producer of premium fresh fiber paperboards, has designed the Arctic Blue Gin package for the U.S. market with a dramatic holographic design inspired by the Northern Lights.
Packaging celebrates brand’s German heritage and tradition
April 12, 2020
For the first time, Weissbier, a brand of Hacker-Pschorr, Munich, is available in 16.9-ounce cans in the United States. The new lightweight cans now come in a four-pack and feature an updated look that celebrates the brand’s heritage, tradition and superior taste, the company says.
Glass packaging features green agave-shaped leaf logo quality
April 6, 2020
Hornitos Tequila unveiled a bold new look for its tequilas to celebrate the brand’s rich history that is deeply rooted in authenticity and to ensure the packaging matches the trailblazing spirit that lies within, the company says.
New Elevated Nutrients line launches at Whole Foods
April 6, 2020
Suja unveiled a fully redesigned look for its line of cold-pressed functional juices and shots, which includes updated sleek packaging and a redesigned logo. In tandem with the brand reveal, Suja launched its new Elevated Nutrients juice line, which was developed in collaboration with Whole Foods Market.
Larger bottles released to meet consumer demand for more
March 23, 2020
Perfect Hydration, an ultra-purified 9.5-pH alkaline water with electrolytes, recently launched three new sizes to its product lineup: a 1.5-liter, one-liter six-pack, and one-gallon bottle.