Spirits-maker partners with Pilot Lite to launch sustainable packaging company
July 13, 2020
London-based Diageo plc, makers of Johnnie Walker, Smirnoff and Guinness, announced that it has created a 100 percent plastic free paper-based spirits bottle, made entirely from sustainably sourced wood. The bottle will debut with Johnnie Walker in early 2021.
Chicago-based Cocktail Courier has released Party Can Triple Spice Margarita, a large-format, ready-to-drink craft cocktail with 12 full-sized Margaritas in one resealable can.
Stone Tangerine Express Hazy IPA clarifies hazy status with craft beer
July 7, 2020
Stone Brewing, Escondido, Calif., announced that its Stone Tangerine Express Hazy IPA debuted flashy new packaging and an updated name, prompting somewhat-needed clarifications about this popular beer.
LYTT says goodbye to old name, introduces improved identity
July 7, 2020
In February, LYTT decided to switch up the flavor in LYTT Blue Bomb from blue raspberry to an “AMF” cocktail, which is a blue Long Island iced tea that uses 7-Up instead of Coke.
Nomadica 2018 North Coast Sparkling White sold in cans for pride month
July 2, 2020
Los Angeles-based Nomadica released a limited-edition sparkling white wine can for Pride month with cover art by @takiisbranding, an LGBTQ+ Brazillian artist and DJ.
To help celebrate the release of its new packaging, Coors Light gave away a pair of Ray-Bans to 1,000 consumers who posted a photo on Twitter or Instagram with the can sunglasses over their eyes using the hashtag #TakeTimeToChill.
WESAKE launched its self-titled ready-to-drink sake in a can. The clear sake drink contains a 13 percent alcohol by volume and is best served chilled, the company says.
Sales of the cans and multi-packs donated to Folds of Honor
June 23, 2020
Budweiser unveiled a new limited-edition patriotic-themed family pack of products with red, white and blue camo-designed cans and large packs honoring the five branches of the United States Military.