Following its acquisition by C&C Group, Hornsby’s Cider received an updated brand image to capture its 15-year-old brand essence while helping it stand out from other brands in the category, the company says.
Kona Brewing Co. brought its rebranded Wailua Ale, formerly known as Wailua Wheat, back to shelves this summer in slimmer, more sustainable packaging. The new 12-ounce bottle has a slimmer overall shape, which makes shipping more efficient and less taxing on the planet, the company says.
In conjunction with the launch of its new Burst, Crush and Zest varieties, Freedrinks Ltd.’s Zeo brand of carbonated soft drinks teamed up with global branding and design agency Blue Marlin to create new packaging for the products.
The January 2016 issue of Beverage Industry includes a cover story on our Bottler of the Year, as well as articles about juice smoothies, RTD cold-brew coffee, and supermarket growth. Check it out today!