Code Blue, a zero-calorie, all-natural functional beverage, was originally introduced in cans. After discovering that consumers were mistaking the product for an energy drink, the company moved the product from cans to 12-ounce PET bottles.

The Coca-Cola Co., in collaboration with the World Wildlife Fund (WWF), turned its iconic red cans white in support of providing help to protect polar bears’ Arctic habitat.

The phrase “reduce, reuse, recycle” that children are taught in elementary school is among the numerous messages designed to educate consumers about recycling efforts. But even with the many ways to inform people about recycling, associations, manufacturers and beverage companies continually work to spread the word about programs and initiatives.

Hawaii-based premium natural water company Hawaiian Springs LLC announced its bottles will bear the emblem for Preserving Paradise, the conservation initiative the company launched this spring.

Hangover Joe’s teamed up with Warner Bros. to roll out Hangover Recovery Shots featuring images of characters from the hit movie “The Hangover” printed on the bottles.

The Coca-Cola Co.’s Diet Coke brand launched a limited-edition can design. The latest evolution of Diet Coke’s “Stay Extraordinary” campaign features a modern aluminum can design for fall.

Last month, redesigned Honest Tea and Honest Ade PET bottles began hitting store shelves. Honest Tea, the Bethesda, Md.-based wholly owned subsidiary of Coca-Cola, initiated the packaging design changes more than three years ago.

Budweiser revealed a new design for its can and secondary packaging. The new can design is Budweiser’s 12th since Anheuser-Busch began offering its flagship brand in cans in 1936. The focal point of the design is Budweiser’s iconic bowtie, complemented by the time-honored Budweiser creed and Anheuser-Busch medallion.

Read what's new this month in beverage packaging.

The Internet’s evolution and increasing popularity of social media has allowed companies to get closer than ever to their consumers. Now, they can even reach them through these mediums in the store.