New Products

Naked Juice Berry Veggie Machine and Orange Carrot

March 16, 2010
Naked Juice, a wholly owned subsidiary of Purchase, N.Y.-based PepsiCo, introduced two new vegetable-rich smoothies: Berry Veggie Machine and Orange Carrot. Berry Veggie Machine’s blend of purple carrots, sweet potatoes, red beets, sweet corn, cherries, strawberries and plums includes two servings of vegetables and one serving of fruit per 15.2-ounce bottle.

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Celestial Seasonings Kombucha

March 16, 2010
The Hain Celestial Group Inc. created a raw, organic Kombucha line that is naturally enhanced with functional ingredients to provide specific wellness benefits, the company says. Available in five varieties, the fermented tea beverages feature a distinctive blend of fruits, herbs, botanicals and a light effervescence.

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Smirnoff Blue Label Spiced Root Beer and Dark Roasted Espresso

March 16, 2010
Diageo’s Smirnoff brand added two new flavors, Spiced Root Beer and Dark Roasted Espresso, to its Blue Label portfolio of 100-proof vodkas. The Spiced Root Beer and Dark Roasted Espresso flavors include super-premium ingredients and provide a smooth taste experience, the company says.

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Crunk Mango-Peach

March 15, 2010
Crunk Energy Drink added Crunk Mango-Peach to its line of flavored energy drinks. The product combines mango and peach flavors with 96 mg. of caffeine per serving. The flavor has the same exotic herbs, ashwaganda, horny goat weed, white willow and skull cap as the Original Crunk flavor, the company says.

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Avitae

March 12, 2010
Vitality Distributing introduced Avitae, a caffeinated water. Packaged in a 16.9-ounce bottle, the product contains 45 mg. of caffeine derived from coffee beans, the company says. In addition, Avitae does is zero calories. Avitae is available in Ohio. A bottle retails for $1.69 and a four-pack retails for $5.99.

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Carpe Diem Kombucha Quince and Kombucha Cranberry

March 11, 2010
AMI Brands expanded its line of Carpe Diem natural and functional kombucha products with Kombucha-Quince and Kombucha-Cranberry. The Quince flavor is part of the rose plant family, and has a taste similar to apple and pear, the company says. The Cranberry flavor contains antioxidants and is an infusion of steeped herbal tea, the company says.

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V8 V-Fusion Cranberry Blackberry and Acai Mixed Berry Light

March 10, 2010
Campbell Soup Co. introduced Cranberry Blackberry and Acai Mixed Berry Light V8 V-Fusion juices. An 8-ounce serving of Cranberry Blackberry contains a half-cup of vegetables and a half-cup of fruit, the company says. Acai Mixed Berry Light contains 50 calories per 8-ounce serving.

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Honest Tea Half & Half

March 8, 2010
Honest Tea extended its line of Fair Trade and organic certified beverages with Half & Half, a blend of tea and lemonade. Half & Half combines U.S. Department of Agriculture certified organic black tea from India with lightly sweetened lemonade and a touch of organic cane sugar.

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UnderWay

March 8, 2010
Better Health Beverage released UnderWay, a line of appetite-suppressing beverages. Created by bariatric physician Dr. Sasson Moulavi, UnderWay is fortified with HeroFiber, a blend of fiber he developed. UnderWay also contains B vitamins, 10 calories and 2 grams of carbohydrates per 8-ounce serving.

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Seagram's Escapes Lime Melonade

March 8, 2010
North American Breweries’ Seagram’s brand announced the addition of Lime Melonade flavored malt beverage to its Seagram’s Escapes line. Lime Melonade combines lime, lemon, green melon and orange fruit flavors and contains 3.2 percent alcohol by volume.

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Behind the Scenes at Boston Beer Co.

More from Beverage Industry's February 2011 cover story interview with the Boston Beer Co. Photos by Vito Palmisano.
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Global Food Safety Impact on Facilities

AVAILABLE ON DEMAND SQF 2000, FSMA, ISO 22000/PAS220 and other standards continue to gain traction in an attempt to create safer foods and beverages. 

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The May 2013 Beverage Industry includes a cover story on Celestial Seasonings tea, as well as articles about liquid supplements and sports and protein drinks, and an Up Close with Revolution Brewing. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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