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Modjo Hydrate Elite, made by Cellutions LLC, is an all-natural sports drink infused with real coconut water, vitamin C and all-natural flavors and colors, and fortified with 99.9 percent pure sea salt. The beverage is available in Lemon Lime Ice, Orange Rush, Island Punch and Blue Crush flavors. Its 20-ounce and 32-ounce bottles have a suggested retail price of $1.59 and $2.59 each, respectively.
Simply Naked, a brand of Constellation Wines U.S., is a line of unoaked wines designed to express the true varietal character of the wine without the influence of oak barrels. It accomplishes this by aging the wine in 100 percent stainless steel, the company says. The Simply Naked inaugural collection includes the 2010 vintages of Chardonnay, Pinot Grigio, Merlot and Cabernet Sauvignon.
Cintron Beverage Group has expanded its drink line with a premium line of Cintron Iced Teas and Fruit Ades. The all-natural Iced Teas blend black or green tea with floral notes and fruit flavors, the company says.
Cruzan Rum, a brand of Beam Global Spirits & Wine Inc., added the 11th flavor to its line of rums: Strawberry. Cruzan Strawberry is made with all-natural flavors and cane sugar, plus a light taste of ginger, the company says.
PurBlu Brands launched Tonic, a 100 percent natural health shot designed as a healthy alternative to energy shots to provide an all-natural botanical boost, the company says. The functional beverage features vibrant packaging with blue tones for the Calm variety, reds for Immunity, greens for Detox, oranges for Focus and yellows for Energy. Key ingredients are featured on the neck of the bottles to keep the natural claim front and center for consumers, it says.
Ciao water is bottled in 100 percent biodegradable containers manufactured with Reverte, an enzyme that causes the bottle and cap to break down into water, air and biomass. Ciao Inc. is committed to reducing its carbon footprint by bottling locally, partnering with bottlers throughout the United States and Canada, it says. The spring water comes in 12-ounce, 16.9-ounce, and 1-liter sizes and is available for co-branding, the company says. Suggested retail price for a 16.9-ounce bottle is $1.50 to $2.
Rainforest Beverages LLC will launch new flavors and packaging for its Rainforest brand of antioxidant soft drinks July 1. Rainforest drinks are 100 percent all natural and come in the following flavors: Natural Cola, Citrus and Tropifruit. Previously available in Natural Cola, Citrus and Tropifruit varieties are new to the line and also contain superfruits sourced from the rainforest. The new 12-ounce cans feature a red background instead of a black background to prevent any association with energy drinks, the company says. They also were designed to build brand presence and differentiation on shelf. Each variety contains a number of antioxidants and vitamins.
Heaven Hill Distilleries introduced Hpnotiq Harmonie, a liqueur that infuses premium French vodka, natural fruits, flowers and cognac. The new violet liqueur is suggested for “girls night out” and can be served straight, on the rocks or mixed with other beverages. Hpnotiq Harmonie is available in 50-ml., 375-ml., 750-ml. and 1-liter sizes and has a suggested retail price of $22.99 for a 750-ml. bottle
Pom Wonderful expanded its Pom line of pomegranate juice cocktails with Lite Pom, a lighter version of its original Pom juice that is 100 percent natural and contains no added sugar or artificial sweeteners. Available in the produce section of grocery stores nationwide, Lite Pom comes in Pomegranate, Pomegranate Black Currant, Pomegranate Blackberry and Pomegranate Dragonfruit flavors. The new product contains the same antioxidants as original Pom, but with fewer calories, the company says. Lite Pom is available in a 16-ounce size of the brand’s curvaceous bottle for a suggested retail price of $2.49.
The Campbell Soup Co. expanded its V8 franchise with V8 V-Fusion + Energy drinks and V8 Energy Shots. Each beverage provides one combined serving of vegetables and fruit as well as a natural energy boost from green tea extract, the company says. V8 V-Fusion + Energy drinks are made with a blend of vegetable and fruit juices as well as green tea.
In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)
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