New Products

Ironclad Energy & Hydration

Shadow Beverages and Snacks introduced Ironclad Energy & Hydration, a hybrid sports and energy drink. Ironclad Energy & Hydration is offered in Triple Citrus, Goji Berry and sugar-free Black and Blue with Black Currant flavors. The sports and energy drinks are packaged in 16-ounce cans and available in select markets nationwide. A can retails for $2.39. 
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Sweet Tea

New Leaf Brands introduced Sweet Tea, a blend of black tea and evaporated organic cane sugar. A serving contains 24 grams of sugar compared with the company’s other flavors that contain 19 grams. A 16.9-ounce bottle retails for $1.59.
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Skyy Infusions Ginger

Skyy Spirits, a subsidiary of Italy’s Gruppo Campari, added ginger to its line of infused vodka. Skyy Infusions Ginger has notes of spiced and juiced ginger, roasted oranges and cinnamon, the company says. The all-natural vodka is available in 50-ml. bottle for a suggested retail price of $1.99, 750-ml. package for $18.49, and 1-liter bottle for $26.49. 
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Rob's Really Good

Rob’s Really Good launched a line of bottled beverages of the same name, including iced teas, herbal teas and juices. The line is organic and themed around abundance and optimism, the company says. Rob’s Really Good is available in 14-ounce glass bottles in varieties, such as Half & Half (iced tea and lemonade), Agave Mate, Chocolate Tea, and Malaysian Hibiscus.
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TummyTickler Tots

In Zone Brands Inc. introduced TummyTickler Tots, a reduced sugar apple juice for toddlers ages 1 to 3 years old. The drinks were formulated with 40 percent less sugar, no artificial flavors, colors and sweeteners, and packaged in 4-ounce bottles and 125-ml. juice boxes. The bottles have a kid-grip bottle shape and spill-proof sippy spout with licensed tops featuring characters such as Mickey Mouse, Cinderella, Bob the Builder and Clifford the Big Red Dog. 
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Akvinta Vodka

Akvinta Vodka announced its Mediterranean vodka is now available in the U.S. market. Akvinta is triple distilled and filtered through a patented quintuple filtration process, which consists of five filters: birch charcoal, marble, silver, gold and platinum. The product is packaged in a clear bottle to highlight that the vodka contains sparkling spring water from Dalmatia. Akvinta is available in 750-ml. and 1-liter bottles.
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Santa Lucia Highlands Pinot Noir

Solaire by Robert Mondavi added Santa Lucia Highlands Pinot Noir, a new varietal, to its line. The varietal joins Santa Lucia Highlands Chardonnay and a Central Coast Cabernet Sauvignon. Ninety percent of the grapes are from the Bianchi Bench Vineyard along the California coast. The wine was released to on-premise accounts for a suggested price of $10 per glass.
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Aquafina Plus Vitamins 10 Cal

PepsiCo added Aquafina Plus Vitamins 10 Cal to the Canadian market. The product is a low-calorie, vitamin-enhanced water sweetened with a stevia extract. Aquafina Plus Vitamins 10 Cal is available in Black and Blue Berry, Acai Fruit Punch and Tropical Cherimoya. A bottle retails between $1.89 and $1.99 in Canada. The company says it expects the product to launch in major U.S. markets in the coming months. 
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Teas' Tea Naturally Sweet

Ito En created Teas’ Tea Naturally Sweet, a flavored tea intended to appeal to consumers making the transition from sweetened to unsweetened tea, the company says. The product carries 8 grams of cane sugar and 40 calories per serving. Teas’ Tea is available in Teas’ Tea Blueberry Green, Teas’ Tea Citrus Black and Teas’ Tea Mango Oolong. A bottle retails between $1.25 and $1.49. 
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TeaZazz Sparkling Tea

Drink Tea Zazz introduced TeaZazz Sparkling Tea, an iced tea that combines the carbonation of soft drinks with the health properties of tea, the company says. TeaZazz is available in Peach Tea, Green Tea Lemon, Green Tea Mint, Original Tea, White Tea Orange/Mango and White Tea Kiwi/Strawberry varieties. The 20-ounce bottles retail between $1.69 and $2.09. 
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Image Galleries

How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.


Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI April 2015 cover

2015 April

The April 2015 Beverage Industry includes a cover story on Zevia's natural sweetener, as well as articles on CSDs, whiskey, and more. Check it out today!

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CSD Category

What innovation or trend could reinvigorate the CSD category?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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