Better Health Beverage released UnderWay, a line of appetite-suppressing beverages. Created by bariatric physician Dr. Sasson Moulavi, UnderWay is fortified with HeroFiber, a blend of fiber he developed. UnderWay also contains B vitamins, 10 calories and 2 grams of carbohydrates per 8-ounce serving.
North American Breweries’ Seagram’s brand announced the addition of Lime Melonade flavored malt beverage to its Seagram’s Escapes line. Lime Melonade combines lime, lemon, green melon and orange fruit flavors and contains 3.2 percent alcohol by volume.
Bot Beverages launched Bot Enhanced Water. Initially released in the Northeast, Bot contains 50 calories per 16.9-ounce bottle and also features B vitamins, electrolytes and antioxidants. A bottle retails for $1.49. The product is available in Berry, Lemon, Orange and Grape flavors.
Beam Global Spirits & Wine Inc. expanded its ready-to-drink Cocktail Cube product line with Strawberry Margarita and Mojito, two new flavors from Sauza Tequila and Cruzan Rum. Strawberry Margarita is made with Sauza Blanco Tequila and the Mojito flavor is made with Cruzan Rum.
BYB Brands reformulated its Tum-E Yummies juice drink to have a lower calorie count. A 300-ml. bottle now contains 50 calories. The product also offers the recommended daily allowance of vitamin C. Tum-E Yummies is available in Very Berry Blue, Orange-arific, Fruitabulous Punch, Greentastic Apple and a new flavor Sour-sational Raspberry.
Multi Vitamin Energy Corp. launched New York Home Style Iced Tea, a natural tea line. The line includes Mango, Pomegranate Blueberry Acai, Pineapple, and Aloe Vera with Noni flavors in addition to Low Calorie Green Tea and three no-calorie varieties, Diet Lemon, Diet Pineapple and Diet Peach.
BSN released N.O.-Xplode Igniter Shot in Blue Raz flavor. The 4-ounce shot is formulated with key ingredients to promote elevated physical and mental energy, increased blood flow and oxygen delivery to muscle tissue and mental focus, the company says. The Igniter Shot is recommended for training and energy, it says.
Sweet Leaf Tea released three new flavors of tea: Lemon, Citrus Green and Diet Citrus Green. Lemon Iced Tea is a combination of black tea infused with the taste of a freshly squeezed lemon, the company says. Citrus Green Tea offers a blend of premium green tea and citrus flavors of orange, lemon and lime, and Diet Citrus Green Tea has the same taste without the calories.
PepsiCo added Amp Energy Juice to its lineup of Amp Energy drinks. Available in Orange and Mixed Berry varieties, Amp Energy Juice is 100 percent juice infused with taurine, ginseng and guarana as well as providing an excellent source of B and C vitamins, the company says.
Zymes LLC developed and launched OmegaChill, an omega-3 fatty acid (fish oil EPA/DHA) enhanced beverage in select retail outlets in New York City and South Florida. A 16-ounce bottle contains 50 mg. of omega-3 fatty acids, incorporates the natural sweetener stevia and contains no calories. OmegaChill is available in two flavors: Lemon-Lime and Clearberry.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!