New Products

Sambazon Acai Juices

Sambazon expanded its line of single-serve organic acai juices with Pomegranate Synergy and Rainforest Immunity. Pomegranate Synergy blends antioxidants, omegas 3,6 and 9, and fiber and protein; and Rainforest Immunity contains passionfruit, acerola, rose hips and 800 percent vitamin C per bottle. The juices are available in 10.5-ounce and 32-ounce bottles, which retail for $2.99 and $7.99, respectively.
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Drank Deuce

Layfield Energy and Innovative Beverage Group released Drank Deuce, a 2-ounce version of the original Drank beverage. Drank Deuce contains 16 calories, 4 grams of carbohydrates and 4 grams of sugar. The product is available in select markets and online at
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Purista Mojito Premium Cocktail Mix

Synergy Beverages Inc. launched Purista Mojito Premium Cocktail Mix, a blend of Key lime juice, organic sugar cane juice, fresh mint leaves and filtered water. When combined with equal part white rum and two parts club soda, the 750-ml. bottle creates 17 6-ounce Mojitos. The product is available in Purista Mojito, Purista Mojito Blackberry, Purista Margarita and Purista Caipirinha varieties. A bottle retails for $9.99.
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Real Water

Affinity Lifestyles Inc. introduced Real Water, an alkalized, antioxidant bottled water with stable negative ions. Real Water’s E2-Electron Energized technology adds electrons to the water through electric restructuring at the end of the purification process, the company says. The company claims the negative ions act as antioxidants to neutralize free radicals and aid in cellular hydration. The product is packaged in 16.9-ounce and 1-liter bottles. A 16.9-ounce bottle retails for $1.50.
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Elite Naturel

Iron Horse Beverage Co. released Elite Naturel juices in five flavors: Pomegranate, Acai, Watermelon, Green Tea/Pomegranate blend and Acai/Pomegranate/Black Mulberry blend. The juices are organic, shelf-stable and are not from concentrate. Elite Naturel products are available in 125-ml. and 1-liter bottles. A 125-ml. bottle retails between $1.99 and $2.49.
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Twilight Ale

Deschutes Brewery added Twilight Ale, a limited-edition summer seasonal ale. Twilight Ale is straw-colored and a blend of four hops and malts, including Cara-Pils, Carastan malts and Cascade, Amarillo and Tettnang hops. The ale is available on draft and in six- and 12-packs across the western United States. A 12-ounce bottle contains 5 percent alcohol by volume.
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Fruit20 Essentials

Fruit20, a subsidiary of Sunny Delight Beverages Co., added Cranberry Raspberry and Strawberry Kiwi to its Fruit20 Essentials, a flavored water line with fruit flavors. The flavors join Peach Mango, Citrus, Blueberry Pomegranate and Cherry Acai varieties. All flavors provide two servings of fruit and one gram of fiber. The product is packaged in 18-ounce single-serve bottles and 15- and 20-packs. An 18-ounce bottle retails between $1.29 and $1.49.
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Kellogg's Special K Protein Shakes

Kellogg Co. introduced Kellogg’s Special K Protein Shakes, which contain protein and fiber in a resealable plastic bottle. The shakes are available in Milk Chocolate, French Vanilla and Strawberry flavors. Each variety contains 10 grams of protein and 5 grams of soluble fiber polydextrose. Strawberry and French Vanilla contain 180 calories and Milk Chocolate has 190 calories. A four-pack retails for $6.29.
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SoBe Lifewater Acai Fruit Punch and Mango Melon

PepsiCo debuted SoBe Lifewater Acai Fruit Punch and Mango Melon, two new flavors to its lineup. The zero-calorie flavors are sweetened with PureVia, made from an extract of the stevia leaf; vitamins B, C and E; and herbal ingredients. The products join Fuji Apple Pear, Black and Blue Berry and Yumberry Pomegranate varieties. A 20-ounce bottle retails for $1.29.
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Cucumber Dry

Dry Soda Co. added Cucumber Dry to its line of flavors. Cucumber Dry contains 45 calories per 12-ounce bottle, which is the lowest number of calories in any of the flavors, the company says.
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Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.


Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI December 2014 cover

2014 December

The December 2014 Beverage Industry includes a cover story on craft beer's revenue growth, as well as articles about health and wellness trends, Foco, the best packages of 2014, and more. Check it out today!

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Styles of Craft Beer

Which style of craft beer will see the most growth in 2015?
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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!