New Products

Nor'Easter

Thomas Hooker introduced Nor’Easter, a hearty malt brew. Nor’Easter lager is infused with mild apple pie spices, the company says. The product will be available on tap at restaurants and off-premise locations from January to mid-March.

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Immunity shot

Innovative Beverage Products expanded its HealthShot product line with Immunity, an immune system boosting ready-to-drink beverage. The product contains MaxImmune, a patented blend of green tea extract, grape skin extract, grape seed extract and mushroom extract, which the company says has shown to reduce symptoms of the common cold and flu.
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Jones Zilch

Jones Soda Co. introduced Jones Zilch, a zero-calorie soda line. Zilch is fortified with 30 percent of the recommended daily allowance of vitamin C and sweetened with Splenda. Available in single bottles and four-packs, Zilch comes in three varieties: Vanilla Bean, Black Cherry and Pomegranate. 
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Joe

Paramount Coffee Co. created Joe, a new concept in ground coffee for consumers who want a simple cup of coffee. The product is available in Tall, Dark and Handsome (Dark Ground Roast); Wake Up Joe (Medium Roast Ground); Daily Dose (Medium Roast Ground) and Unleaded (Decaf Medium Roast Ground) varieties. 

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Arizona FastShots

Arizona Beverage Co. launched FastShots in three varieties: Arizona A.M. Awake FastShot, P.M. Relax FastShot, and Rx Energy FastShot. The 2-ounce shots each include green tea and offer antioxidants, vitamins and minerals and retail for $2.99.
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Starbucks Light RTD Coffees

Starbucks Coffee and the North American Coffee Partnership introduced four low-calorie, low-fat flavors of ready-to-drink coffees, including Starbucks Frappuccino Mocha Lite, Frappuccino Light Vanilla, DoubleShot Light – Espresso and Cream, and DoubleShot Energy+Coffee Vanilla Light. Each light version contains 130 calories or less per serving and 4 grams of fat or less. 
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Aqua Straw

Aqua Straw Inc. introduced a product of the same name, which features natural spring water with a telescopic straw built into the bottle. The 20-ounce bottle offers convenience, the company says. Aqua Straw bottles retail between $0.99 and $1.49. 
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Hibiscus Superflower Tea

The Republic of Tea introduced a line of five Hibiscus Superflower Teas. The teas are caffeine-free herbal teas made with African hibiscus. The company also introduced Peach Blossom Oolong, Dragon Oolong and special edition Year of the Tiger Tea, which is made in honor of 2010’s Chinese lunar calendar year. In addition, the company added Coconut Cocoa Tea, Double Dark Chocolate Mate and Strawberry Chocolates varieties to it tea line. 
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Organic Green Tea Latte

NBI Juiceworks added Organic Green Tea Latte to its Sun Shower Super Blends line. A 9.5-ounce bottle contains 170 calories, and features the company’s Lifeguard Protection nutritional package, which includes protein, zinc, organic non-fat milk, calcium, magnesium and vitamins A and E. The product retails for $2.49.
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Sweet Leaf Tea in cans

Sweet Leaf Tea Co. launched a line of teas packaged in 16-ounce aluminum cans in six flavors, including two new flavors. The cans are available in The Original Sweet Tea, Mint & Honey Green Tea, Peach Iced Tea, Raspberry Iced Tea and new, Lemon Iced Tea and Citrus Green Tea. The varieties are USDA certified organic. Lemon Iced Tea and Citrus Green Tea are scheduled to launch in January, the company says. Designed specifically for the convenience store channel, a 16-ounce can retails for $1.29. 
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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI March 2015

2015 March

The March 2015 Beverage Industry includes a cover story on Lagunitas Brewing Co., as well as articles on the 2015 Beer Report, cocktail mixology, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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