New Products

Naked Coconut Water

Naked Juice, a subsidiary of PepsiCo, introduced Naked Coconut Water. The variety is made with 100 percent coconut water made from Brazilian coconuts. Naked Coconut Water is all-natural, fat free and cholesterol free and contains no added sugars or preservatives.

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Ito En Traditional Teas

Ito En, Brooklyn, N.Y., released new unsweetened Jasmine Green Tea, Golden Oolong Tea and Oi Ocha Dark Green Tea Traditional Teas. The beverages are imported from Japan, where unsweetened teas are popular, the company says.

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Pure Pro 50

American Body Building Products released Pure Pro 50, a ready-to-drink protein drink. Pure Pro 50 is available in Vanilla Bean, Milk Chocolate, Cookies & Cream, Banana Cream and Chocolate Peanut Butter varieties. The flavors contain 50 grams of protein from milk and whey, the company says.

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iChill Relaxation Shot

iChill Beverages LLC developed iChill Relaxation Shot featuring a blend of melatonin, valerian root, rose hips and B vitamins. The shot, with a Blissful Berry flavor, aims to help consumers relax, reduce stress and sleep better, the company says. iChill Relaxation shot also contains Stevia, a zero-calorie sweetener.

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Muscle Milk Refuel Protein Power Shot

CytoSport Inc., Benicia, Calif., added to its line of Muscle Milk products with Muscle Milk Refuel Protein Power Shot. Initially available in select markets, the 3-ounce shots feature 5 grams of protein, 100 mg. of caffeine and 90 mg. of EGCG from green tea. The shots offer branch chain amino acids to support muscle recovery and use alpha L-polylactate as an energy source. 

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Bud Light Golden Wheat

Anheuser-Busch InBev introduced Bud Light Golden Wheat, an unfiltered wheat beer brewed with citrus and a hint of coriander. The product offers a wheat-malt sweetness, the company says. It is available in 12-ounce glass bottles, 22-ounce single-serve bottles and on draft. The product contains 4.1 percent alcohol by volume.
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Nor'Easter

Thomas Hooker introduced Nor’Easter, a hearty malt brew. Nor’Easter lager is infused with mild apple pie spices, the company says. The product will be available on tap at restaurants and off-premise locations from January to mid-March.

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Immunity shot

Innovative Beverage Products expanded its HealthShot product line with Immunity, an immune system boosting ready-to-drink beverage. The product contains MaxImmune, a patented blend of green tea extract, grape skin extract, grape seed extract and mushroom extract, which the company says has shown to reduce symptoms of the common cold and flu.
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Jones Zilch

Jones Soda Co. introduced Jones Zilch, a zero-calorie soda line. Zilch is fortified with 30 percent of the recommended daily allowance of vitamin C and sweetened with Splenda. Available in single bottles and four-packs, Zilch comes in three varieties: Vanilla Bean, Black Cherry and Pomegranate. 
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Multimedia

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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI March 2015

2015 March

The March 2015 Beverage Industry includes a cover story on Lagunitas Brewing Co., as well as articles on the 2015 Beer Report, cocktail mixology, and more. Check it out today!

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Beer Category Trends

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THE BEVERAGE INDUSTRY STORE

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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