Diageo’s Jose Cuervo brand introduced premium ready-to-serve Authentic Pomegranate Margarita and Authentic Mango Margarita. Both combine Jose Cuervo Gold tequila with pomegranate or mango Margarita flavors in a lightweight PET bottle suited for on-the-go occasions, the company says.
Futuristic Brands LLC introduced its line of NX Performance Fuel energy drinks. NX, which stands for Nitrous Express, drinks contain the functional ingredient quercetin for long-lasting energy, the company says. The drinks are available in Hot Fuel, Speed Freak, and sugar-free, zero-calorie Lean & Mean.
The Gatorade Co., a division of PepsiCo, introduced the G Series and G Series Pro lines formulated for athletic performance. The G Series features Prime 01, Perform 02 and Recover 03 varieties. In addition, Gatorade introduced the G Series Pro, which features formulas that were originally developed by The Gatorade Sports Science Institute to meet the needs of college and professional athletes, the company says.
Arizona Beverage Co. collaborated with supplement manufacturer Twinlab Corp. to introduce Rescue Water, a line of enhanced waters. Available in four flavors with individual formulations, Rescue Water is fortified with a proprietary blend of Twinlab vitamins and green tea extract for antioxidants.
NVE Pharmaceuticals released the Stacker2 line of Vitamin Shots. The line includes five varieties each fortified with vitamins in a 2-ounce shot with no sugar or calories. Vitamin Shot Hangover Helper, Defense, Joint Fix, Rest & Relaxation and Prolong Pleasure are 2-ounce shots are available for a suggested retail price of $2.99.
Izze Beverage Co., a wholly owned subsidiary of PepsiCo, introduced its limited-time summer sparkling juice beverage, Izze Sparkling Guava. Izze Sparkling Guava is made with 70 percent juice and a splash of sparkling water and contains no added sugars, caffeine, preservatives of artificial flavors.
Frontier Beverage Co. launched Unwind relaxation beverage in a Citrus Orange flavor. Unwind contains a blend of melatonin, valerian root, rose hips and passion flower for calming benefits, the company says.
Lifeway Foods released Green Kefir with Phytoboost in Kiwi Passion Fruit and Pomegranate Acai Blueberry flavors. Green Kefir combines the company’s probiotic-rich cultured dairy kefir with Lifeway’s Proprietary blend of phytonutrients called Phytoboost that deliver the antioxidant power of 10 green vegetables plus green tea extract in a single serving, the company says.
Neurobrands LLC introduced NeuroSonic and NeuroSleep beverages that contain herbs and dietary ingredients to provide functional benefits. NeuroSonic is designed to increase mental function including better memory, alertness and concentration, the company says. Neurobrands also developed NeuroSleep that includes melatonin, magnesium and 5-HTP to promote restful sleep and improve overall sleep quality, the company says.
Peaceful Remedies offers RelaxZen shots in Day and Night varieties. RelaxZen Day is a non-drowsy blend of natural herbs and vitamins to calm and relax the mind while increasing mental alertness, the company says. RelaxZen Night contains natural sleep inducing ingredients to provide a restful night and awake refreshed, it says.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!