New Products

Stacker2 Vitamin Shots

NVE Pharmaceuticals released the Stacker2 line of Vitamin Shots. The line includes five varieties each fortified with vitamins in a 2-ounce shot with no sugar or calories. Vitamin Shot Hangover Helper, Defense, Joint Fix, Rest & Relaxation and Prolong Pleasure are 2-ounce shots are available for a suggested retail price of $2.99.

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Izze Sparkling Guava

Izze Beverage Co., a wholly owned subsidiary of PepsiCo, introduced its limited-time summer sparkling juice beverage, Izze Sparkling Guava. Izze Sparkling Guava is made with 70 percent juice and a splash of sparkling water and contains no added sugars, caffeine, preservatives of artificial flavors.

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Unwind Citrus Orange

Frontier Beverage Co. launched Unwind relaxation beverage in a Citrus Orange flavor. Unwind contains a blend of melatonin, valerian root, rose hips and passion flower for calming benefits, the company says.

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Lifeway Green Kefir with Phytoboost

Lifeway Foods released Green Kefir with Phytoboost in Kiwi Passion Fruit and Pomegranate Acai Blueberry flavors. Green Kefir combines the company’s probiotic-rich cultured dairy kefir with Lifeway’s Proprietary blend of phytonutrients called Phytoboost that deliver the antioxidant power of 10 green vegetables plus green tea extract in a single serving, the company says.

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NeuroSonic and NeuroSleep

Neurobrands LLC introduced NeuroSonic and NeuroSleep beverages that contain herbs and dietary ingredients to provide functional benefits. NeuroSonic is designed to increase mental function including better memory, alertness and concentration, the company says. Neurobrands also developed NeuroSleep that includes melatonin, magnesium and 5-HTP to promote restful sleep and improve overall sleep quality, the company says.

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Peaceful Remedies offers RelaxZen shots in Day and Night varieties. RelaxZen Day is a non-drowsy blend of natural herbs and vitamins to calm and relax the mind while increasing mental alertness, the company says. RelaxZen Night contains natural sleep inducing ingredients to provide a restful night and awake refreshed, it says.

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Whynatte Latte

Whynatte Enterprises offers Whynatte Latte, a coffee and energy drink. Whynatte Latte is made with premium ingredients including milk that does not contain artificial hormones or antibiotics, the company says. It also is formulated with ginseng, guarana seed extract, and cane and beet sugar.

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PaQui tequila

Tequila Holdings Inc. introduced PaQui high-end tequila imported from Mexico. The product’s name means “to be happy” in the native Aztec language, the company says. PaQui is available in Silvera, Reposado and Anejo varieties.

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NewBev Products introduced Xceler-8, a combination re-hydration and all-day energy drink with joint health benefits. Xceler-8 contains chondroitin and glucosamine ingredient JointV for healthy joints, the company says. The formula is made with eight proprietary ingredients and is available in Grape, Orange, Lemon Lime, Fruit Punch and Blue Raspberry.

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Crystal Light Pure Fitness

Kraft Foods introduced Crystal Light Pure Fitness, a low-calorie fitness beverage mix. Crystal Light Pure Fitness is sweetened with evaporated cane juice and Truvia, a calorie-free stevia-based sweetener. Pure Fitness has 15 calories per serving and also contains electrolytes to aid hydration during light physical activity, the company says.

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Image Galleries

How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.


Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI March 2015

2015 March

The March 2015 Beverage Industry includes a cover story on Lagunitas Brewing Co., as well as articles on the 2015 Beer Report, cocktail mixology, and more. Check it out today!

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Beer Category Trends

What trend will have the greatest impact on the beer category?
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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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