New Products

Celestial Seasonings Kombucha

The Hain Celestial Group Inc. created a raw, organic Kombucha line that is naturally enhanced with functional ingredients to provide specific wellness benefits, the company says. Available in five varieties, the fermented tea beverages feature a distinctive blend of fruits, herbs, botanicals and a light effervescence.

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Smirnoff Blue Label Spiced Root Beer and Dark Roasted Espresso

Diageo’s Smirnoff brand added two new flavors, Spiced Root Beer and Dark Roasted Espresso, to its Blue Label portfolio of 100-proof vodkas. The Spiced Root Beer and Dark Roasted Espresso flavors include super-premium ingredients and provide a smooth taste experience, the company says.

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Crunk Mango-Peach

Crunk Energy Drink added Crunk Mango-Peach to its line of flavored energy drinks. The product combines mango and peach flavors with 96 mg. of caffeine per serving. The flavor has the same exotic herbs, ashwaganda, horny goat weed, white willow and skull cap as the Original Crunk flavor, the company says.

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Avitae

Vitality Distributing introduced Avitae, a caffeinated water. Packaged in a 16.9-ounce bottle, the product contains 45 mg. of caffeine derived from coffee beans, the company says. In addition, Avitae does is zero calories. Avitae is available in Ohio. A bottle retails for $1.69 and a four-pack retails for $5.99.

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Carpe Diem Kombucha Quince and Kombucha Cranberry

AMI Brands expanded its line of Carpe Diem natural and functional kombucha products with Kombucha-Quince and Kombucha-Cranberry. The Quince flavor is part of the rose plant family, and has a taste similar to apple and pear, the company says. The Cranberry flavor contains antioxidants and is an infusion of steeped herbal tea, the company says.

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V8 V-Fusion Cranberry Blackberry and Acai Mixed Berry Light

Campbell Soup Co. introduced Cranberry Blackberry and Acai Mixed Berry Light V8 V-Fusion juices. An 8-ounce serving of Cranberry Blackberry contains a half-cup of vegetables and a half-cup of fruit, the company says. Acai Mixed Berry Light contains 50 calories per 8-ounce serving.

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Honest Tea Half & Half

Honest Tea extended its line of Fair Trade and organic certified beverages with Half & Half, a blend of tea and lemonade. Half & Half combines U.S. Department of Agriculture certified organic black tea from India with lightly sweetened lemonade and a touch of organic cane sugar.

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UnderWay

Better Health Beverage released UnderWay, a line of appetite-suppressing beverages. Created by bariatric physician Dr. Sasson Moulavi, UnderWay is fortified with HeroFiber, a blend of fiber he developed. UnderWay also contains B vitamins, 10 calories and 2 grams of carbohydrates per 8-ounce serving.

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Seagram's Escapes Lime Melonade

North American Breweries’ Seagram’s brand announced the addition of Lime Melonade flavored malt beverage to its Seagram’s Escapes line. Lime Melonade combines lime, lemon, green melon and orange fruit flavors and contains 3.2 percent alcohol by volume.

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Bot Enhanced Water

Bot Beverages launched Bot Enhanced Water. Initially released in the Northeast, Bot contains 50 calories per 16.9-ounce bottle and also features B vitamins, electrolytes and antioxidants. A bottle retails for $1.49. The product is available in Berry, Lemon, Orange and Grape flavors.

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Multimedia

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Top Beverage Flavors of 2014

Traditional flavors make up a large portion of beverage-makers’ selections, but tropical and exotic ones aren’t trailing too far behind. That’s according to research by BNP Media’s Market Research Division for Beverage Industry’s 2014 Product Development Outlook survey. Also see what's anticipated for top-selling flavors of 2015.

Click here to view the infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI January 2015 cover

2015 January

The January 2015 Beverage Industry includes a cover story on our bottler of the year, Pepsi-Cola Bottling Co. of Luverne, as well as articles about juice drinks, the 2015 New Product Development Outlook, and more. Check it out today!

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Flavors

What anticipated top-selling flavor do you think will be the most successful in 2015?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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