Stepping off the stage and into the vineyard, Fergie has teamed with her father to launch Ferguson Crest wines.

Pyure Brands will launch a zero-calorie organic energy shot under the name of Pyure Organic Energy Optimization, or O.E.O. for short.

Bōnfun Wine LLC, the U.S. importer and brand representative of Kamasutra spirits, launched Kamasutra vodka in the United States.

Cuipo LLC launched Cuipo Purified Water, a premium bottled water brand dedicated to saving the rainforest.

Panache Beverages Inc. expanded its portfolio with its first brown spirit: Alibi whiskey.

Arizona Beverages USA LLC added Lemon Fizz, a sparkling lemon soda, to its lineup of carbonated drinks.

Oskar Blues Brewery and Ska Brewing partnered to create a canned beer celebrating the 10-year anniversary of the introduction of Dale’s Pale Ale in cans.

The Hain Celestial Group Inc. added Celestial Seasonings Sleepytime Snooz Natural Sleep Aid herbal supplements to its natural shots portfolio.

Diageo North America launched Crown Royal Maple Finished whiskey, which is the company’s original Crown Royal whiskey infused with natural maple flavor achieved through a proprietary maple toasted oak finishing process.

Green Mountain Coffee Roasters Inc. launched Tully’s Coffee Hawaiian Blend in K-Cup packs for the Keurig single-cup brewing system.