New Products

Give Strength

PurBlu Beverages introduced a Give Strength addition to its Give water line. The addition is a vapor-distilled electrolyte-infused water and proceeds from the product will benefits the fight against muscular disorders, the company says. The Give line contributes 10 cents per bottle to charitable causes. Packaged in 23-ounce bottles, the waters retail for $1.29 to $1.49. PurBlu Beverages also announced that Give water will be available in four new markets, including Boston, Philadelphia, Kansas City, Mo., and Maine.
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October New Products

4U2U Brands introduced Fruit 66, a sparkling fruit drink. The drink is being distributed in health-conscience school systems, the company says.

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Sweet Leaf Tea

Sweet Leaf Tea introduced its newest flavors, Mango Green Tea and Blueberry Lemonade. The Mango Green Tea is available in a 16-ounce bottle and a 20-ounce hot-fill PET bottle with prices of $1.39 to $1.59 and $1.59 to $1.79, respectively. Each 8-ounce serving of Mango Green Tea contains 60 calories. Blueberry Lemonade is available in limited-edition 16-ounce, reusable Mason jars for a retail price of $2.49.
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Celsius Green Teas

Celsius introduced two Green Teas to its line of calorie-burning beverages, Celsius Green Tea Peach Mango and Celsius Green Tea Raspberry. The teas are powered by Metaboost, a blend of EGCG from green tea, ginger, caffeine, calcium, chromium, B vitamins and vitamin C. The tea is packaged in 12-ounce cans with a retail price of $1.99 and four-packs for $7.99.
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Jolt Energy

Wet Planet Beverages introduced its Jolt Energy in a new larger 16-ounce can with a resealable cap. Jolt is available in Blue Raspberry, Power Cola, Ultra-Sugar Free, Cherry Bomb, Orange Blast and Wild Grape flavors. The bottles are recyclable and retail for $2.39.
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September New Products

Big Earth Brands Ltd. released Vital Action Performance Water targeted at athletes.

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Full Throttle Hydration

The Coca-Cola Co. introduced Full Throttle Hydration, a non-carbonated energy drink containing electrolytes and vitamins, and Full Throttle Coffee, a creamy coffee and energy blend. The products join Full Throttle Original, Full Throttle Unleaded, Full Throttle Blue Demon and Full Throttle Fury. Hydration is available in a Tropical Mix flavor and is packaged in 16-ounce aluminum cans. As part of the product rollout, Full Throttle Hydration sponsored the 2008 Full Throttle Hydration Kiteboarding tour in Miami. Full Throttle Coffee is made with Colombian Arabica coffee and is available in Mocha, Vanilla and Caramel flavors. Packaging for Full Throttle Coffee Caramel will be bilingual, in both English and Spanish. Coffee is packaged in 15-ounce aluminum cans.
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Mosse Beverage Industries introduced new packaging and a new flavor for its line of Mosse sparkling beverages. The newest flavor, Black Cherry, joins Black Grape, White Grape and Coffee. The company plans to introduce a full line of 14 flavors at the rate of two new flavors per year. Each 8-ounce serving of Mosse contains less than 50 calories and is sodium free. New packaging includes 10-ounce glass bottles.
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Embodi unveiled a beverage of the same name that contains red wine grape extract made from the skins, seeds and stems of red wine grapes to provide the health benefits of red wine in a non-alcohol format. The product does not contain any alcohol. Embodi is available in three flavors: Berry Renewal, Citrus Resurgence and Tropical Revival. Packaged in a re-sealable 8-ounce aluminum bottle, the product is priced at $2.49.
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New Products - August

Havana Beverages introduced Havana Mojito. The soda is sweetened with 100 percent cane sugar and packaged in 12-ounce clear glass bottles.

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Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.


Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI October 2014 cover

2014 October

The October 2014 Beverage Industry includes a cover story on our 2014 Executive of the Year, Keurig Green Mountain's CEO Brian Kelley, as well as articles about bottled water consumption, whey nutrition, and more. Check it out today!

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Bottled Water Trends

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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