New Products

PevoVitale Age-Defying Face & Body Drink

Pevonia International released PevoVitale Age-Defying Face & Body Drink. The product combines a blend of vitamins to defend against decreased health and evident aging, the company says. It also offers marine collagen, hyaluronic acid, acai fruit extract, green tea and white tea. PevoVitale Age-Defying Face & Body Drink is available in stick packets, and a box of 30 retails for $59.

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Minute Maid Enhanced

Minute Maid, a division of The Coca-Cola Co., expanded its Minute Maid Enhanced Juice and Juice Drink line. Minute Maid Pomegranate Blueberry Flavored 100 percent Juice Blend of Five Juices, Minute Maid Pomegranate Lemonade and Minute Maid Strawberry Kiwi Flavored Juice Drink will now be available in 12-ounce shrinkwrapped single-serve bottles.

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5-Hour Energy Pomegranate

Living Essentials LLC added to its line of 2-ounce 5-Hour energy shots with 5-Hour Energy Pomegranate. The pomegranate flavor joins 5-Hour Energy’s Berry, Lemon-Lime, Grape and Orange flavors, as well as Decaf and Extra Strength versions. The product initially launched in select markets, and plans to roll out nationwide.

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Kuka Drink Inc. debuted Kuka, a non-carbonated beverage made from coca leaves grown in the Andes. Kuka helps to hydrate and detoxify your body while improving your concentration, the company says. The all-natural product is currently available in select markets.

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Naked Coconut Water

Naked Juice, a subsidiary of PepsiCo, introduced Naked Coconut Water. The variety is made with 100 percent coconut water made from Brazilian coconuts. Naked Coconut Water is all-natural, fat free and cholesterol free and contains no added sugars or preservatives.

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Ito En Traditional Teas

Ito En, Brooklyn, N.Y., released new unsweetened Jasmine Green Tea, Golden Oolong Tea and Oi Ocha Dark Green Tea Traditional Teas. The beverages are imported from Japan, where unsweetened teas are popular, the company says.

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Pure Pro 50

American Body Building Products released Pure Pro 50, a ready-to-drink protein drink. Pure Pro 50 is available in Vanilla Bean, Milk Chocolate, Cookies & Cream, Banana Cream and Chocolate Peanut Butter varieties. The flavors contain 50 grams of protein from milk and whey, the company says.

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iChill Relaxation Shot

iChill Beverages LLC developed iChill Relaxation Shot featuring a blend of melatonin, valerian root, rose hips and B vitamins. The shot, with a Blissful Berry flavor, aims to help consumers relax, reduce stress and sleep better, the company says. iChill Relaxation shot also contains Stevia, a zero-calorie sweetener.

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Muscle Milk Refuel Protein Power Shot

CytoSport Inc., Benicia, Calif., added to its line of Muscle Milk products with Muscle Milk Refuel Protein Power Shot. Initially available in select markets, the 3-ounce shots feature 5 grams of protein, 100 mg. of caffeine and 90 mg. of EGCG from green tea. The shots offer branch chain amino acids to support muscle recovery and use alpha L-polylactate as an energy source. 

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Image Galleries

How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.


Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI April 2015 cover

2015 April

The April 2015 Beverage Industry includes a cover story on Zevia's natural sweetener, as well as articles on CSDs, whiskey, and more. Check it out today!

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CSD Category

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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