New Products

Odwalla Wholly Grain

The Coca-Cola Co. released Odwalla Wholly Grain, a juice blend that contains 32 grams of whole grains from gluten-free brown rice as well as orange, pineapple and mango juices. The blend also offers vitamins B1, B2, A, C and E. Wholly Grain is packaged in 15.2-ounce plastic bottles.
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Diet Mountain Dew UltraViolet

PepsiCo expanded its Mountain Dew line with Diet Mountain Dew UltraViolet. The product combines the citrus flavor of Mountain Dew with mixed berries, and no calories. Diet Mountain Dew UltraViolet is available nationwide for twelve weeks beginning August 10. The product is available in 20-ounce bottles and 12-ounce 12-packs. A 20-ounce bottle retails for $1.39.
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Volt Blue Melon Shock

High Voltage Beverages added Blue Melon Shock to its Volt line of carbonated soft drinks. Blue Melon Shock joins Original Citrus Shock, Diet Citrus Shock, Tropical Mango Shock, Pineapple Shock and Fruit Punch Shock. The product contains caffeine, taurine, ginseng and guarana. Blue Melon Shock is available in 20-ounce bottles.
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Boulevard Pilsner

Boulevard Brewing Co. released Boulevard Pilsner, an American-style lager. The lager was inspired by the history of local and regional brewing, most notably from the George Muehlebach Brewing Co., the company says. The George Muehlebach Brewing Co. operated from 1868 until a larger national brewery bought them out in 1956. Boulevard Pilsner is a tribute to the legacy of the bygone brewers. The product is unpasteurized and blends an all-malt recipe with the addition of hops at four stages of the brewing process. The product is available in six-packs.
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Sambazon Acai Juices

Sambazon expanded its line of single-serve organic acai juices with Pomegranate Synergy and Rainforest Immunity. Pomegranate Synergy blends antioxidants, omegas 3,6 and 9, and fiber and protein; and Rainforest Immunity contains passionfruit, acerola, rose hips and 800 percent vitamin C per bottle. The juices are available in 10.5-ounce and 32-ounce bottles, which retail for $2.99 and $7.99, respectively.
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Drank Deuce

Layfield Energy and Innovative Beverage Group released Drank Deuce, a 2-ounce version of the original Drank beverage. Drank Deuce contains 16 calories, 4 grams of carbohydrates and 4 grams of sugar. The product is available in select markets and online at
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Purista Mojito Premium Cocktail Mix

Synergy Beverages Inc. launched Purista Mojito Premium Cocktail Mix, a blend of Key lime juice, organic sugar cane juice, fresh mint leaves and filtered water. When combined with equal part white rum and two parts club soda, the 750-ml. bottle creates 17 6-ounce Mojitos. The product is available in Purista Mojito, Purista Mojito Blackberry, Purista Margarita and Purista Caipirinha varieties. A bottle retails for $9.99.
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Real Water

Affinity Lifestyles Inc. introduced Real Water, an alkalized, antioxidant bottled water with stable negative ions. Real Water’s E2-Electron Energized technology adds electrons to the water through electric restructuring at the end of the purification process, the company says. The company claims the negative ions act as antioxidants to neutralize free radicals and aid in cellular hydration. The product is packaged in 16.9-ounce and 1-liter bottles. A 16.9-ounce bottle retails for $1.50.
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Elite Naturel

Iron Horse Beverage Co. released Elite Naturel juices in five flavors: Pomegranate, Acai, Watermelon, Green Tea/Pomegranate blend and Acai/Pomegranate/Black Mulberry blend. The juices are organic, shelf-stable and are not from concentrate. Elite Naturel products are available in 125-ml. and 1-liter bottles. A 125-ml. bottle retails between $1.99 and $2.49.
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Twilight Ale

Deschutes Brewery added Twilight Ale, a limited-edition summer seasonal ale. Twilight Ale is straw-colored and a blend of four hops and malts, including Cara-Pils, Carastan malts and Cascade, Amarillo and Tettnang hops. The ale is available on draft and in six- and 12-packs across the western United States. A 12-ounce bottle contains 5 percent alcohol by volume.
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Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.


Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI October 2014 cover

2014 October

The October 2014 Beverage Industry includes a cover story on our 2014 Executive of the Year, Keurig Green Mountain's CEO Brian Kelley, as well as articles about bottled water consumption, whey nutrition, and more. Check it out today!

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Bottled Water Trends

Which bottled-water trend will fare the best in 2015?
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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!