New Products

North Cove Naturals

North Cove Springs Bottling and Beverage launched North Cove Naturals, a flavored bottled water. North Cove combines stevia and vitamins C, B3, B6 and B12. The product is packaged in 16.9-ounce bottles, and is available in Apple Blast, Acai Blueberry, Lemon Citrus, Kiwi Strawberry and Dragonfruit varieties.

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Paddy Irish Whiskey

Pernod Ricard USA debuted Paddy Irish Whiskey, a limited-edition whiskey blend. Paddy Irish Whiskey is distilled three times from barley and water, and then is matured for up to seven years. The whiskey will be available through this month in 1-liter bottles. A bottle retails for $28.99.

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Naked Juice Berry Veggie Machine and Orange Carrot

Naked Juice, a wholly owned subsidiary of Purchase, N.Y.-based PepsiCo, introduced two new vegetable-rich smoothies: Berry Veggie Machine and Orange Carrot. Berry Veggie Machine’s blend of purple carrots, sweet potatoes, red beets, sweet corn, cherries, strawberries and plums includes two servings of vegetables and one serving of fruit per 15.2-ounce bottle.

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Celestial Seasonings Kombucha

The Hain Celestial Group Inc. created a raw, organic Kombucha line that is naturally enhanced with functional ingredients to provide specific wellness benefits, the company says. Available in five varieties, the fermented tea beverages feature a distinctive blend of fruits, herbs, botanicals and a light effervescence.

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Crunk Mango-Peach

Crunk Energy Drink added Crunk Mango-Peach to its line of flavored energy drinks. The product combines mango and peach flavors with 96 mg. of caffeine per serving. The flavor has the same exotic herbs, ashwaganda, horny goat weed, white willow and skull cap as the Original Crunk flavor, the company says.

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Avitae

Vitality Distributing introduced Avitae, a caffeinated water. Packaged in a 16.9-ounce bottle, the product contains 45 mg. of caffeine derived from coffee beans, the company says. In addition, Avitae does is zero calories. Avitae is available in Ohio. A bottle retails for $1.69 and a four-pack retails for $5.99.

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Carpe Diem Kombucha Quince and Kombucha Cranberry

AMI Brands expanded its line of Carpe Diem natural and functional kombucha products with Kombucha-Quince and Kombucha-Cranberry. The Quince flavor is part of the rose plant family, and has a taste similar to apple and pear, the company says. The Cranberry flavor contains antioxidants and is an infusion of steeped herbal tea, the company says.

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Honest Tea Half & Half

Honest Tea extended its line of Fair Trade and organic certified beverages with Half & Half, a blend of tea and lemonade. Half & Half combines U.S. Department of Agriculture certified organic black tea from India with lightly sweetened lemonade and a touch of organic cane sugar.

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Multimedia

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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI April 2015 cover

2015 April

The April 2015 Beverage Industry includes a cover story on Zevia's natural sweetener, as well as articles on CSDs, whiskey, and more. Check it out today!

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CSD Category

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THE BEVERAGE INDUSTRY STORE

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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