New Products

Tazo Zero Calorie Naturally Sweetened Bottled Teas

Starbucks Coffee’s Tazo Tea brand introduced its Tazo Zero Calorie Naturally Sweetened Bottled Teas and a line of Well-Being Teas. The zero-calorie ready-to-drink tea line is brewed from real tea leaves and sweetened with stevia, a zero calorie all-natural sweetener.

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Sunsweet Herbal Blends

Sunsweet Naturals, a cooperative of California farmers, introduced Sunsweet Herbal Blends, a line of all-natural ready-to-drink beverages that combines exotic and traditional herbs, steeped in water and lightly sweetened with organic fruit juice.

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Samuel Adams LongShot Six-Pack

Boston Beer Co. released a six-pack featuring the winners of its 2009 Samuel Adams American Homebrew Contest. The variety pack features two bottles each of Michael Robinson’s Old Ale, Ben Miller’s Barleywine and Jeremy White’s Saison.

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Absolut Berri Acai

Pernod Ricard USA expanded its Absolut vodka brand with the launch of Absolut Berri Acai. The variety combines acai, blueberry and pomegranate flavors. As with all Absolut flavors, Absolut Berri Acai is made from all natural ingredients and contains no sugar or added preservatives, the company says.

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Three Olives Vodka Rangtang

Proximo added an orange-tangerine flavor to its line of Three Olives vodka. Three-O Rangtang has a bright orange color and juicy flavor, the company says. The vodka is distilled in England in small batches and made from English wheat.

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Hotel California Tequila

Hotel California USA introduced its ultra-premium line of tequilas of the same name. Initially launched in California as well as the Northeast, Hotel California tequilas are available in Blanco, Reposado and Anejo varieties.

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Vitaminwater Connect

Glaceau, a subsidiary of The Coca-Cola Co., released Vitaminwater Connect, the flavor designed and chosen by Vitaminwater’s Facebook fans. The Black Cherry-Lime flavor is made with caffeine and eight key fortifications, including B vitamins. Connect’s flavor, functional benefits and label design all were chosen by 116,000 unique Facebook users, the company says.

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Shamrock Farms Rockin' Refuel

Shamrock Farms introduced a line of protein-fortified low-fat milks called Rockin’ Refuel. The product is made with 100 percent milk fortified with 20 grams of protein to refuel athletes. With naturally occurring electrolytes, Rockin’ Refuel also is an excellent source of calcium, magnesium, riboflavin, phosphorous and vitamin D, the company says.

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R.W. Knudsen Family Spritzers

R.W. Knudsen Family relaunched its Spritzers line, now with fewer calories, updated packaging and new branding. Spritzers are made with sparkling water and 70 to 80 percent fruit juice, which is a reduction from the original formula’s 100 percent juice content. Calories per 10.5-ounce can now range from 110 to 120, compared to the previous 12-ounce can’s nearly 200 calories per serving.

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David Rio Toucan Mango Chai

David Rio added Toucan Mango chai to its Endangered Species chai products. The powdered mix is a creamy mixture of mango black tea and spices. The chai is available in 14-ounce canister, 1.24-ounce single serve packet and 4-pound bag, which launches in late spring.

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Image Galleries

How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.


Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI April 2015 cover

2015 April

The April 2015 Beverage Industry includes a cover story on Zevia's natural sweetener, as well as articles on CSDs, whiskey, and more. Check it out today!

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CSD Category

What innovation or trend could reinvigorate the CSD category?
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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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