New Products

Everlast Sports Nutrition HyperPlex RTD Shake

Everlast Sports Nutrition released a ProLine of sports supplements, including HyperPlex Ready-to-Drink Shake. The ProLine was developed by a team of industry professionals that includes nutritionists, athletes and fitness-enthusiasts, the company says.

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Bacardi Torched Cherry Rum

Bacardi added its Torched Cherry to its line of flavored rums. The rum combines the flavor of Barbados cherries and Torch Plant aloe, which is a nectar-rich plant indigenous to South Africa. Bacardi Torched Cherry is packaged in 50 ml., 200 ml., 375 ml., 750 ml., 1 liter and 1.75 liter sizes.

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Speed Stack Pumped N.O.

American Body Building LLC (ABB) added Speed Stack Pumped N.O. to its Speed Stack line of energy and performance products. Speed Stack Pumped N.O. has 300 mg. of caffeine, 3,000 mg. of arginine, 5 grams of glycerol and 1 gram of taurine.

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Odwalla Haiti Hope Lime-Aid

Odwalla, a subsidiary of The Coca-Cola Co., Atlanta, announced its new Haiti Hope Mango Lime-Aid. The company plans to donate 100 percent of the profit from sales of Haiti Hope Mango Lime-Aid to help provide training and better market access to 25,000 mango farmers in Haiti as part of the Haiti Hope Project, which is spearheaded by Coca-Cola.

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New Leaf Lemonades

New Leaf Brands introduced a line of lemonades in Homemade, Black Cherry and Strawberry varieties. The line also includes “The Tiger” a blend of half iced tea and half lemonade. New Leaf lemonades are all natural and are made with organic cane juice. They also contain 10 percent fruit juice, the company says.

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The Coffee Bean & Tea Leaf RTD Coffees, Teas

Specialty coffee and tea retailer The Coffee Bean & Tea Leaf launched a new line of bottled coffee and tea beverages to be sold in select stores. The line includes three coffee and three tea-based bottled beverages made with the Coffee Bean’s own premium coffee beans and tea leaves. The retailer bottled its three most popular café drinks: Café Latte, Café Mocha and Café Vanilla.

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Tazo Zero Calorie Naturally Sweetened Bottled Teas

Starbucks Coffee’s Tazo Tea brand introduced its Tazo Zero Calorie Naturally Sweetened Bottled Teas and a line of Well-Being Teas. The zero-calorie ready-to-drink tea line is brewed from real tea leaves and sweetened with stevia, a zero calorie all-natural sweetener.

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Sunsweet Herbal Blends

Sunsweet Naturals, a cooperative of California farmers, introduced Sunsweet Herbal Blends, a line of all-natural ready-to-drink beverages that combines exotic and traditional herbs, steeped in water and lightly sweetened with organic fruit juice.

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Samuel Adams LongShot Six-Pack

Boston Beer Co. released a six-pack featuring the winners of its 2009 Samuel Adams American Homebrew Contest. The variety pack features two bottles each of Michael Robinson’s Old Ale, Ben Miller’s Barleywine and Jeremy White’s Saison.

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Absolut Berri Acai

Pernod Ricard USA expanded its Absolut vodka brand with the launch of Absolut Berri Acai. The variety combines acai, blueberry and pomegranate flavors. As with all Absolut flavors, Absolut Berri Acai is made from all natural ingredients and contains no sugar or added preservatives, the company says.

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Multimedia

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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI March 2015

2015 March

The March 2015 Beverage Industry includes a cover story on Lagunitas Brewing Co., as well as articles on the 2015 Beer Report, cocktail mixology, and more. Check it out today!

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Beer Category Trends

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THE BEVERAGE INDUSTRY STORE

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!