Consumers are changing their shopping patterns to cut costs and save gasoline. As a result, total shopping trips are down nearly 3 percent, trips are shifting across channels, and trip missions within all channels are evolving.
Eco may be chic these days, but according to industry experts, consumers are doing more talking than acting, leaving beverage companies and packaging suppliers to find the balance between more environmentally friendly containers and the quality perception consumers have come to expect.
“Sex and the City,” the television series that started the cocktail culture of the past decade, hit the big screen nationwide this spring. As the official spirits sponsor of the movie, Skyy Vodka took the show’s heroines, Carrie, Charlotte, Miranda and Samantha, and fittingly offered them in cocktail form. Cocktails like the Charlotte, labeled as “classy and conservative,” and the Miranda, marketed as “sensible and strong,” entered more than 3,000 on-premise accounts in a 30-day period.
San Francisco-based Skyy Spirits LLC, a subsidiary of Gruppo Campari, Milan, Italy, launched a multi-dimensional marketing campaign around the movie premiere, the largest global promotion Gruppo Campari has conducted in its 150-year history,
Alexandra “Alex” Scott wasn’t sure where the lemonade stand idea came from, but she did know that kids suffering from pediatric cancer, including herself, wanted their tumors to go away. In July 2000, Alex and her older brother Patrick held a lemonade stand in their front lawn to raise money for pediatric cancer causes, specifically research for a cure. She was four years old when she held her first lemonade stand.
Bulls, monsters and rockstars continue to dominate the energy drink scene, but as this very male and very youth-oriented category matures, it is expanding to include a softer side, with natural products and drinks that blend energy with juice and hydration concepts.
Nobody wants to open a can or bottle and notice something unexpected inside or that the carbonation has gone flat or that a millimeter-sized hole in the can or bottle was not checked and his or her new pants are now drenched in liquid. With the speeds of bottling plants increasing at a steady rate, inspection equipment checking on the range of products needs to be top notch. Some of the inspection equipment is manual, and some are semi-automated or fully automatic. All of the machines inspect packaging to ensure the highest quality possible.
The baby boom generation has always prided itself on breaking the rules, so not surprisingly, there are few set-in-stone standards for boomer-related products. But as this generation gets older, it is more interested in fortified products designed to help them live longer, more active lives, and industry experts have a few tips for developing those products.
Distinctly packaged in a bottle emulating two pomegranates sitting on top of each other, Pom Wonderful Pomegranate Juice takes its name from what’s inside the bottle â€” the “Wonderful” variety of pomegranates from which it is made. Already legendary in Greek, Roman, Spanish and religious cultures around the world, pomegranates began a new era of cultural influence with the introduction of Pom Wonderful Pomegranate Juice at the end of 2002. Feeding pomegranate’s popularity is its high level of antioxidants, which are thought to neutralize free radicals and prevent cell and tissue damage that lead to disease.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!