“Sex and the City,” the television series that started the cocktail culture of the past decade, hit the big screen nationwide this spring. As the official spirits sponsor of the movie, Skyy Vodka took the show’s heroines, Carrie, Charlotte, Miranda and Samantha, and fittingly offered them in cocktail form. Cocktails like the Charlotte, labeled as “classy and conservative,” and the Miranda, marketed as “sensible and strong,” entered more than 3,000 on-premise accounts in a 30-day period.

San Francisco-based Skyy Spirits LLC, a subsidiary of Gruppo Campari, Milan, Italy, launched a multi-dimensional marketing campaign around the movie premiere, the largest global promotion Gruppo Campari has conducted in its 150-year history,

Nobody wants to open a can or bottle and notice something unexpected inside or that the carbonation has gone flat or that a millimeter-sized hole in the can or bottle was not checked and his or her new pants are now drenched in liquid.
With the speeds of bottling plants increasing at a steady rate, inspection equipment checking on the range of products needs to be top notch. Some of the inspection equipment is manual, and some are semi-automated or fully automatic. All of the machines inspect packaging to ensure the highest quality possible.