With a portfolio of more than 500 beverage brands that offer more than 3,500 beverages, The Coca-Cola Co., Atlanta, has expanded greatly since its first product 125 years ago. But even with this vast portfolio, The Coca-Cola Co. continues to search for what new trends are taking place in the beverage industry and the company stays on top of it with its Venturing and Emerging Brands (VEB) business unit.
Consumers are refining their tastes when it comes to tea. Product launches and sales data suggest that organic positioning for teas and ready-to-drink (RTD) teas are helping to sustain and grow certain aspects of the category.
The health and wellness trend has sweeteners top of mind for consumers. In an effort to moderate their caloric intake, consumers are surveying products and purchasing according to their personal priorities.
Throughout the world, coffee is consumed for its caffeinated benefits, for its social connotations and because it offers rich and delicious flavors. While the reasons for drinking coffee have remained the same through the years, coffee itself has experienced quite an evolution. Today, consumers enjoy their blends bottled, canned, decaffeinated, instant or even in their favorite dessert.
Since setting out as an independent company in August 2004, Sunny Delight Beverages Co. (SDBC), Cincinnati, has expanded beyond its core brand of SunnyD juice-based drinks. The company now maintains a portfolio of seven brands that not only appeal to children, but consumers of all ages and lifestyles
With the goal to get products out the door as quickly and efficiently as possible, bottlers and distributors would like to keep the line moving effectively so they can focus their attention to the numerous other tasks at hand.