Taster's Voice

January 1, 2005
/ Print / Reprints /
/ Text Size+

Taster’s Voice
Both of our tasters this month are self-described tequila “freaks,” so we thought tequila liqueur would be right up their alley. While they both liked the package, they had opposing views on the taste. Based on their assessment, it seems consumers who enjoy a sweeter version of tequila will be lining up to try this new addition.
Blue agave libation
Agavero Tequila Liqueur recently hit store shelves nationwide. The liqueur is made in Mexico and features hand-blended 100-percent Blue Agave Añejo and Reposado tequilas, and the essence of Damiana flower, which is an aphrodiasiac, according to the producer. Available in a 750-ml. cactus-leaf embossed green bottle, Agavero is sold for $29.99.
Agavero Tequila Liqueur
Crillon Importers Ltd., Paramus, N.J.
Telephone: 201/368-8878
Internet: agavero.com
Distribution: National

This month’s contenders:
James, 32, banker
Trisha, 31, housewife
Here’s the skinny…

Both loved the package in general. James particularly liked the frosted effects emanating from the bottom of the bottle. The green color was interesting to both as well. Trisha stated she thought the green bottle was a unique positioning point when placed next to other tequila drinks. James added he thought the small size gave the appearance that it was produced in smaller batches.
Trisha liked the flavor where James did not. When asked to elaborate, James felt that the drink was sweeter than he imagined it would be. Trisha liked the beverage based on its sweeter profile. She said the tequila profile came through while having a sweet and warm finish.
Last Call
When asked what they would pay for this drink, both James and Trisha agreed on approximately the $25-30 range. They were both inclined to give the beverage as a gift as well.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.



Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).


Beverage Industry Magazine

BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Spirits Segments

Which spirits segment will perform the best in 2014?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!


facebook40 twitter    youtubelinked